[et_pb_section bb_built=\u00bb1″ inner_width=\u00bbauto\u00bb inner_max_width=\u00bb1680px\u00bb][et_pb_row][et_pb_column type=\u00bb4_4″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb 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Desde que se cre\u00f3 el primer sistema de etiquetado de la huella de carbono en 2006, ha llovido mucho. La ONG inglesa Carbon Trust <\/strong>fue la primera en ofrecer un servicio de c\u00e1lculo y certificaci\u00f3n de la huella de carbono para las marcas comerciales del Reino Unido que voluntariamente la quisieron conocer.<\/p>\n Mucho antes de establecer las bases de la acci\u00f3n clim\u00e1tica a trav\u00e9s del Acuerdo de Par\u00eds 2015 o los compromisos de neutralidad de carbono durante la COP25<\/a>, esta ONG ya trabajaba por la descarbonizaci\u00f3n de la econom\u00eda a trav\u00e9s de las etiquetas de la huella de carbono.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ 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header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Este sistema de etiquetas, de Carbon Trust<\/strong>, y de m\u00faltiples iniciativas que vinieron despu\u00e9s, como la canadiense Carbon Counted<\/strong> o la suiza Climatop<\/strong>, tiene el objetivo de empujar a las empresas a comprometerse a reducir sus emisiones de CO2 para as\u00ed hacer frente al cambio clim\u00e1tico.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Etiqueta-huella-de-carbono.jpg\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ 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header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Para lograr este compromiso de las compa\u00f1\u00edas, el primer paso es calcular la huella de carbono<\/strong>. Para reducir las emisiones derivadas de una actividad econ\u00f3mica, primero debemos conocer de d\u00f3nde vienen y en qu\u00e9 fases del proceso productivo se han generado.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb 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header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb 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header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Despu\u00e9s de conocer estos datos, el siguiente paso<\/strong> es incluir en el envase una etiqueta de los Kg de CO2 equivalente que se han emitido para la fabricaci\u00f3n y transporte del producto, y establecer unos objetivos y compromisos claros para reducirlas. Con este sistema se otorga a aquellas marcas que deciden dar el paso, una ventaja competitiva<\/strong> ante los consumidores.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Etiquetas-calculo-huella-de-carbono.jpg\u00bb align=\u00bbcenter\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb 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ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb 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header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Y es que, en los \u00faltimos a\u00f1os, la sostenibilidad de las marcas se ha convertido un factor de decisi\u00f3n de compra muy importante<\/strong>. Las marcas que cuentan con certificados y etiquetas ecol\u00f3gicas, as\u00ed como de c\u00e1lculo de la huella de carbono, se muestran m\u00e1s comprometidas con el medio ambiente y m\u00e1s transparentes ante los clientes.<\/p>\n Al mismo tiempo, las etiquetas ayudan a las personas a reducir su propia huella de carbono<\/strong>. Mediante este sistema se les brinda la informaci\u00f3n necesaria para tomar decisiones sobre los productos y alimentos que compran, y as\u00ed poder reducir el impacto de su consumo en el medio ambiente.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ 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header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n En la actualidad, catorce a\u00f1os despu\u00e9s de la creaci\u00f3n de esta pionera iniciativa ambiental, existen centenares de organizaciones y ONGs que calculan la huella de carbono de las empresas. Tambi\u00e9n emiten certificados y etiquetas<\/strong> que muestran a los consumidores las emisiones de CO2 generadas para la fabricaci\u00f3n y obtenci\u00f3n de cada producto.<\/p>\n Adem\u00e1s, desde hace a\u00f1os, en algunas econom\u00edas mundiales, las mayores empresas emisoras del sector industrial est\u00e1n obligadas a calcular y pagar por cada tonelada de CO2 que emiten.<\/strong> Seg\u00fan cont\u00f3 Ismael Romeo, director general de SENDECO2, a Plataforma ZEO, \u201ccada vez m\u00e1s econom\u00edas est\u00e1n poniendo precio a sus emisiones de carbono a trav\u00e9s de mercados de carbono<\/a> o impuestos directos\u201d.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ 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header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Este precio, otorgado por organismos como el R\u00e9gimen de Comercio Europeo, supone un aliciente para que las empresas se decidan a afrontar una transformaci\u00f3n tecnol\u00f3gica de su producci\u00f3n haci\u00e9ndola m\u00e1s ZEO<\/strong> -cero emisiones-, y logren grandes ventajas competitivas al no tener que pagar por sus emisiones.<\/p>\n Aun as\u00ed, no todas las empresas est\u00e1n sujetas a este sistema de c\u00e1lculo obligatorio de huella de carbono y a pagar por sus emisiones. Es por ello que, en los \u00faltimos a\u00f1os, algunas compa\u00f1\u00edas han tomado la decisi\u00f3n de adoptar un compromiso con la lucha clim\u00e1tica calculando su huella de carbono y compens\u00e1ndola.<\/strong><\/p>\n <\/p>\n Ya sea de forma aut\u00f3noma o bien a trav\u00e9s de organizaciones ajenas, muchas de las grandes marcas ya conocen las emisiones generadas por sus productos y servicios y tienen el objetivo de reducirlas. 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header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb 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header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n La gran mayor\u00eda de empresas que calculan y se comprometen a reducir sus emisiones de CO2, no comunican su huella de carbono en el embalaje a trav\u00e9s de las etiquetas. <\/strong><\/p>\n Se trata de una medida contraproducente para las mismas puesto que, seg\u00fan han demostrado los estudios de tendencias de consumo, dichas etiquetas ayudan a que los compradores tengan una concepci\u00f3n m\u00e1s positiva de la marca<\/strong>.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/supermercado-ecologico.jpg\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb 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header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Adem\u00e1s, otra de las problem\u00e1ticas a la hora de calcular la huella de carbono real reside en la dificultad de conocer la huella de carbono de cada uno de los proveedores<\/strong>. Por este motivo, es m\u00e1s f\u00e1cil establecer una medici\u00f3n real para aquellos fabricantes que producen sus propias materias primas, y s\u00f3lo deben reclamar a sus proveedores las emisiones derivadas del packaging o el transporte.<\/p>\n A continuaci\u00f3n, recogemos las etiquetas de huella de carbono m\u00e1s populares y f\u00e1ciles de encontrar en los supermercados<\/strong> y los sistemas de certificaci\u00f3n m\u00e1s conocidos a nivel global.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb 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header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n \u00a0<\/strong>La reina de las etiquetas de c\u00e1lculo de carbono. <\/strong>Algunos miembros de la ONG Carbon Trust, contribuyeron a la creaci\u00f3n de la recomendaci\u00f3n PAS 2050:2008,<\/strong> para medir la emisi\u00f3n de GEI producidos durante la cadena de producci\u00f3n de productos y servicios.<\/p>\n Tambi\u00e9n a la elaboraci\u00f3n la norma ISO14067<\/strong>, que recoge los requisitos y recomendaciones por los que se rigen hoy en d\u00eda la mayor\u00eda de organizaciones, para cuantificar las emisiones derivadas de un producto.<\/p>\n Las etiquetas de Carbon Trust se pueden encontrar en miles de productos alrededor del mundo. El sistema consiste en una gama de etiquetas de huella de carbono de producto, que indican en qu\u00e9<\/strong> nivel se encuentran las marcas<\/strong> en su compromiso por conseguir la neutralidad clim\u00e1tica.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Carbon-trust-2.png\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ 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header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Seg\u00fan el sistema de etiquetado Carbon Trust, existe la etiqueta de \u201cReduciendo CO2\u201d, \u201cCO2 medido\u201d, \u201cBajo en carbono\u201d o \u201cNeutro en carbono\u201d. Algunas de ellas tambi\u00e9n incluyen el n\u00famero de emisiones exactas de CO2 generadas por cada producto.<\/p>\n La empresa de alimentaci\u00f3n de gran consumo Oatly<\/strong> fue pionera en apostar por este sistema de etiquetado en el embalaje de sus productos. Ahora la marca Quorn Foods, <\/strong>l\u00edder de producto alimenticio de microprote\u00edna en el Reino Unido, Irlanda y Holanda, tambi\u00e9n se suma a la iniciativa de medir y etiquetar sus productos.<\/strong><\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Carbon-Trust-etiqueta.jpg\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object 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header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Gracias a esta iniciativa ZEO, logran transmitir a los consumidores la importancia de elegir sus productos para contribuir a preservar el medio ambiente y reducir las emisiones GEI que provocan el cambio clim\u00e1tico.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ 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header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n La etiqueta suiza Climatop est\u00e1 activa desde 2008<\/strong>. Certifica productos y servicios que generan significativamente un menor n\u00famero de emisiones GEI que otros productos similares.<\/p>\n El sistema de etiquetado de Climatop no incluye un n\u00famero detallado de las emisiones GEI generadas por el producto<\/strong>, sino que consiste en una etiqueta que de forma general afirma: \u201cApproved by climatop\u201d es decir \u201cAprobado por Climatop\u201d. Sin duda, se trata de un sistema m\u00e1s pr\u00e1ctico tanto para los consumidores como para las marcas y productos que lo portan.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Climatop-approved.jpg\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb 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header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n En su p\u00e1gina web<\/a> incluyen una amplia lista de los productos que cuentan con su certificaci\u00f3n – que sigue los est\u00e1ndares internacionales ISO 14040-. La medici\u00f3n de la huella de carbono y la verificaci\u00f3n de su posterior reducci\u00f3n, est\u00e1 avalada por un experto independiente.<\/p>\n La cadena de centros comerciales MIGROS<\/strong> hace a\u00f1os que cuenta con el sello Climatop para un gran n\u00famero de su gama de productos. Gracias a este sistema de etiquetado, certifican a sus clientes que sus productos son un 20% m\u00e1s eficientes en cuanto a emisiones de CO2 que sus hom\u00f3logos<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb 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header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n \u00a0<\/strong>Aunque la certificaci\u00f3n Carbon Neutral<\/a> est\u00e1 orientada a grandes compa\u00f1\u00edas, se trata de una de las m\u00e1s populares y demandadas a nivel global. La organizaci\u00f3n Carbon Neutral naci\u00f3 en 2002 con el objetivo de crear un est\u00e1ndar global para que las compa\u00f1\u00edas pudiesen desarrollar programas para reducir su huella de carbono,<\/strong> y contasen con una etiqueta que avala su compromiso.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Aunque la mayor\u00eda de marcas que cuentan con la etiqueta \u201cCarbon Neutral\u201d no la incluyen f\u00edsicamente en el packaging de sus productos, cada vez que adquirimos un producto de Microsoft, Logitech<\/strong> o de la textil Hirdaramani Group<\/strong>, estamos realizando una compra neutra en carbono o en v\u00edas de serlo.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Carbon-neutral-company.jpg\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb4_4″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength=\u00bbol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n \u00a0<\/strong>En 2017 la Plataforma ZEO empez\u00f3 a ofrecer su sello ZEO -Zero Emissions Objective-, para aquellas marcas y compa\u00f1\u00edas que hayan llevado a cabo un evento o producci\u00f3n cero emisiones.<\/strong> Para que un evento, producto o servicio, pueda contar con esta etiqueta, se generando las m\u00ednimas emisiones posibles<\/strong> y con proveedores lo m\u00e1s comprometidos posible con el medio ambiente.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/04-logo-ZEO-ok-sello-event.jpg\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][\/et_pb_column][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/05-logo-ZEO-ok-sello-production.jpg\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ 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header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Desde la Plataforma ZEO, impulsada por la Asociaci\u00f3n Casa Bioclim\u00e1tica i la agencia , se ejecuta una estimaci\u00f3n de la huella de carbono y se compensa el CO2 equivalente en un proyecto ambiental certificado. El equipo de expertos independientes de Plataforma ZEO trabaja con las empresas interesadas en obtener su sello<\/strong>, tratando de generar el menor n\u00famero de emisiones de CO2, para as\u00ed estar m\u00e1s cerca de la neutralidad de carbono.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ 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header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n Coca Cola European Partners ha sido una de las primeras grandes marcas que ha confiado en el sistema de c\u00e1lculo de la huella de carbono y etiquetado ZEO. En los \u00faltimos a\u00f1os, la marca obtuvo la etiqueta ZEO Event en sus talleres de Navidad para las familias de los trabajadores, y las etiquetas de ZEO production<\/a> para sus acciones de econom\u00eda circular en los patrocinios de la Jean Bouin 2018 y la Marat\u00f3 <\/strong>de Barcelona 2019.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb 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header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n En 2007 la organizaci\u00f3n americana Carbon Fund<\/strong> anunci\u00f3 el lanzamiento de su etiqueta certificada \u201cCarbonFree(<\/a>TM)\u201d. Una certificaci\u00f3n pensada para lograr que las empresas l\u00edderes americanas promuevan sus productos como \u201cneutros en carbono\u201d mediante la reducci\u00f3n de las emisiones durante el proceso de producci\u00f3n, env\u00edos y actividades.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ 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header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n La etiqueta \u201cCarbonFree\u201d se puede encontrar en centenares de productos fabricados en Estados Unidos y comercializados a nivel nacional e internacional.<\/p>\n Desde Carbon Fund<\/strong> siempre han trabajado con organizaciones y expertos externos que les permitan calcular la huella carbono real de los productos, centr\u00e1ndose en el ciclo de carbono de cada unidad.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ custom_padding__hover=\u00bb|||\u00bb 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header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\n \u00a0<\/strong>Adem\u00e1s de las etiquetas y certificados emitidos por organismos y organizaciones expertas, existen m\u00faltiples marcas del sector privado que han lanzado su propio sistema de medici\u00f3n y etiquetado de la huella de carbono.<\/p>\n <\/p>\n Un ejemplo de esta creciente tendencia es el de la marca LIDL<\/strong>, que en los \u00faltimos a\u00f1os ha impulsado un nuevo proyecto de etiquetado de productos \u201crespetuosos con el medioambiente<\/strong>\u201d comparando la huella de carbono de estos con la de los productos convencionales a trav\u00e9s de porcentajes.<\/p>\n [\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3″ src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Lidl.png\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″ \/][et_pb_text _builder_version=\u00bb3.26.3″ text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb 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quote_text_shadow_blur_strength=\u00bbquote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength=\u00bbheader_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength=\u00bbheader_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500″]<\/p>\nEl etiquetado de la huella de carbono empuja a las grandes marcas a reducir sus emisiones<\/em><\/strong><\/h2>\n
Las etiquetas de c\u00e1lculo de huella de carbono otorgan una ventaja competitiva<\/em><\/strong><\/h2>\n
En la actualidad existen centenares de entidades que emiten etiquetas de huella de carbono<\/em><\/strong><\/h2>\n
Los mercados de carbono: El c\u00e1lculo obligatorio de la huella de carbono<\/em><\/strong><\/h2>\n
Cada vez m\u00e1s empresas calculan su huella de carbono y la compensan<\/em><\/strong><\/h2>\n
Etiquetas de Huella de carbono \u00bfD\u00f3nde podemos encontrarlas?<\/strong><\/h2>\n
Etiqueta \u201cCarbon Trust\u201d.<\/strong><\/h2>\n
Etiqueta \u201cClimatop\u201d.<\/strong><\/h2>\n
Etiqueta \u201cCarbon Neutral\u201d.<\/strong><\/h2>\n
Etiqueta \u201cZEO\u201d<\/strong><\/h2>\n
Coca Cola cuenta con dos sellos ZEO Production y un sello ZEO Event<\/em><\/strong><\/h2>\n
Etiqueta \u201cCarbon Free\u201d<\/strong><\/h2>\n
Etiquetas en el sector privado<\/strong><\/h2>\n
1.LIDL <\/strong><\/h2>\n
2. Tengelmann<\/strong><\/h2>\n