{"id":10249,"date":"2020-07-29T10:27:34","date_gmt":"2020-07-29T09:27:34","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=10249"},"modified":"2020-07-29T10:27:34","modified_gmt":"2020-07-29T09:27:34","slug":"opciones-banadores-sostenibles-espana-marcas-circulares","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/opciones-banadores-sostenibles-espana-marcas-circulares\/","title":{"rendered":"\u00bfQu\u00e9 opciones de ba\u00f1adores sostenibles o circulares existen en Espa\u00f1a?"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243;][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Este verano, debido a las consecuencias de la crisis sanitaria ocasionada por la COVID-19, la\u00a0temporada vacacional ser\u00e1 mucho menos da\u00f1ina para nuestro planeta.\u00a0La cautela y la prevenci\u00f3n marcar\u00e1n los destinos y actividades.<\/p>\n<p>\u00a0Las autoridades sanitarias<strong> recomiendan\u00a0evitar los vuelos transnacionales\u00a0<\/strong>y los viajes a lugares con grandes aglomeraciones de gente, dos condicionantes que implicar\u00e1n una\u00a0reducci\u00f3n de las emisiones de GEI que provocan el cambio clim\u00e1tico, durante estos meses con respecto a a\u00f1os anteriores.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb3_5&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; 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Una huella ecol\u00f3gica que <strong>tambi\u00e9n producimos a trav\u00e9s de nuestro consumo de ropa y trajes de ba\u00f1o.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3&#8243; box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/ban\u0303ador-sostenible.jpg\u00bb align=\u00bbcenter\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<h2><strong>La huella de carbono de la moda<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; 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header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Seg\u00fan el Institution of Mechanical Engineers\u00a0<strong>el 35% de los micropl\u00e1sticos que contaminan nuestros oc\u00e9anos\u00a0proceden de los textiles<\/strong> y fibras sint\u00e9ticas utilizadas para confeccionar nuestra ropa y nuestros trajes de ba\u00f1o. Estos \u00faltimos, habitualmente se fabrican con pl\u00e1sticos como el elastano o el nylon, <strong>fibras pl\u00e1sticas que pueden tardar m\u00e1s de 100 a\u00f1os en degradarse<\/strong> y que desprenden millones de micropl\u00e1sticos tras cada lavado.<\/p>\n<p>La moda es responsable de al menos el 8% de las emisiones GEI que provocan el cambio clim\u00e1tico y del 20% de la huella h\u00eddrica del planeta; No debemos olvidar que es la <strong>segunda industria m\u00e1s contaminante del planeta.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3&#8243; box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Fast-fashion.jpg\u00bb align=\u00bbcenter\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Todo esto se debe al <em>fast fashion<\/em> o la tambi\u00e9n llamada <em>moda r\u00e1pida<\/em>, el modelo de negocio m\u00e1s com\u00fan entre las grandes marcas que, al mismo tiempo, supone una gran amenaza para la supervivencia de nuestro planeta.<\/p>\n<p>La moda fast fashion,\u00a0<strong>reduce el ciclo de vida \u00fatil de la ropa y <\/strong>la convierte en un producto de usar y tirar. Para abaratar el coste final del producto, se utilizan fibras sint\u00e9ticas mucho m\u00e1s sensibles al desgaste y mucho m\u00e1s contaminantes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb3_5&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Los datos parecen espeluznantes: Seg\u00fan la fundaci\u00f3n Ellen McArthur, tres quintas partes de toda la ropa producida acaba en vertederos o incinerada en el plazo de un a\u00f1o a partir de su fabricaci\u00f3n,<strong> generando emisiones innecesarias y da\u00f1ando la fauna y flora del planeta.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<h3><a href=\"https:\/\/plataformazeo.com\/es\/covid-19-fast-fashion-sostenible-moda\/\">El COVID-19 acelera el fin de la moda fast fashion<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>En los \u00faltimos a\u00f1os un gran n\u00famero de marcas <strong>han empezado a apostar por la sostenibilidad y la circularidad<\/strong> con colecciones de ba\u00f1o ZEO -cero emisiones-. 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Pese a las quejas y peticiones de miles de ONGs y entidades ecologistas, aun no existe ni se valora la creaci\u00f3n de una normativa que regule la producci\u00f3n de moda con fibras sint\u00e9ticas que <a href=\"https:\/\/www.europapress.es\/ciencia\/habitat-y-clima\/noticia-fibras-sinteticas-producido-contaminacion-invisible-ubicua-20190218112905.html\">contaminan de forma invisible<\/a> y ubicua nuestro planeta. 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Algunas marcas son una clara muestra de que es posible crear grandes dise\u00f1os 100% circulares. Cada ba\u00f1ador de la marca de lujo <a href=\"https:\/\/nowthenlabel.com\/es\/\">NOW_THEN<\/a>, est\u00e1 fabricado con 300 gramos de basura marina, contribuyendo de esta forma a la limpieza de los oc\u00e9anos.<\/p>\n<p>Otras marcas espa\u00f1olas como <a href=\"https:\/\/www.resetpriority.com\/es\/swimwear\">Reset Priority<\/a>, <a href=\"https:\/\/thinkingmu.com\/es\/content\/12-sostenibilidad\">Thinking MU<\/a> y <a href=\"https:\/\/www.suroswimwear.com\/\">Suroswimwear<\/a>, tambi\u00e9n utilizan fibras org\u00e1nicas y recicladas de bajo impacto ambiental, y siguen trabajando para hacer aun m\u00e1s sostenibles sus trajes de ba\u00f1o.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>En el mundo de la moda de ba\u00f1o muchas marcas <strong>apuestan tambi\u00e9n por el upcycling<\/strong>. La compa\u00f1\u00eda Scotta1985 ha mejorado gran parte de su l\u00ednea de ba\u00f1adores cambiando los materiales de fabricaci\u00f3n por fibras hechas a base de residuos pl\u00e1sticos.<\/p>\n<p>Otra de las formas de reducir la huella de carbono de las prendas de ba\u00f1o es a trav\u00e9s de su <strong>fabricaci\u00f3n con fibras naturales<\/strong> completamente degradables, cuyo impacto en el medio ambiente es m\u00ednimo. La firma espa\u00f1ola <a href=\"https:\/\/baelle.es\/\">Baelle<\/a>, ha optado por materiales naturales como la seda, el algod\u00f3n o el bamb\u00fa para sus bikinis y trajes de ba\u00f1o.<\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3&#8243; box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/07\/Baelle.jpg\u00bb align=\u00bbcenter\u00bb width=\u00bb79%\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>La marca <a href=\"https:\/\/swimagainst.com\/\">SwimAgainst<\/a>, adem\u00e1s de hacer frente al cambio clim\u00e1tico mediante una producci\u00f3n y confecci\u00f3n sostenible de sus ba\u00f1adores, transmite la conciencia clim\u00e1tica a trav\u00e9s de sus dise\u00f1os.<\/p>\n<p>La mayor\u00eda de sus ba\u00f1adores son reversibles y todos los estampados <strong>son im\u00e1genes reales que muestran la problem\u00e1tica del cambio clim\u00e1tico<\/strong>. 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>SwimAgainst es un claro ejemplo de que <strong>es posible configurar una moda activista<\/strong> y capaz de contribuir a la acci\u00f3n clim\u00e1tica y la concienciaci\u00f3n de la sociedad. La creadora de la marca tiene el objetivo de mostrar a trav\u00e9s de sus dise\u00f1os y bikinis, la necesidad de adoptar un estilo de vida respetuoso con el planeta en el que vivimos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s marcas espa\u00f1olas apuestan por la sostenibilidad y la circularidad en sus colecciones de trajes de ba\u00f1o y bikinis.<\/p>\n","protected":false},"author":10,"featured_media":10240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[80,82,77,84,154],"tags":[],"class_list":["post-10249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-es","category-naturaleza","category-reciclaje","category-residuos","category-turisme-es"],"yoast_head":"<!-- This site is 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