{"id":10433,"date":"2020-08-27T12:49:28","date_gmt":"2020-08-27T11:49:28","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=10433"},"modified":"2020-09-01T12:56:51","modified_gmt":"2020-09-01T11:56:51","slug":"bbwa-one-view-app-huella-carbono","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/bbwa-one-view-app-huella-carbono\/","title":{"rendered":"EL BBVA dispone de una app que calcula la huella de carbono de las empresas clientes"},"content":{"rendered":"

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Cada vez existen m\u00e1s proyectos e iniciativas dirigidas a ayudar a nuestra sociedad a reducir su huella de carbono y, de esta forma, reducir las emisiones GEI que provocan el cambio clim\u00e1tico.<\/p>\n

Desde hace ya unos a\u00f1os, el sector financiero impulsa la inversi\u00f3n sostenible a trav\u00e9s de bonos verdes y oportunidades de financiaci\u00f3n \u00fanicamente dirigidas a aquellas marcas e ideas que respetan el medio ambiente.<\/strong><\/p>\n

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Esta nueva tendencia hacia la econom\u00eda ZEO se ha hecho palpable incluso en grandes mecanismos financieros como Wall Street<\/a>. Un ejemplo de ello es la nueva l\u00ednea de acci\u00f3n adoptada por empresarios como Larry Fink<\/strong>, propietario de la empresa Black Rock. Fink anunci\u00f3 en marzo de 2020 que, en los pr\u00f3ximos a\u00f1os, el factor que m\u00e1s tendr\u00e1 en cuenta en sus inversiones ser\u00e1 la sostenibilidad.<\/p>\n

El empresario propietario de una fortuna financiera de m\u00e1s de 6 billones de d\u00f3lares, decidir\u00e1 si invertir en una empresa u otra teniendo en cuenta el grado de emisiones y la contaminaci\u00f3n que genera su actividad.<\/p>\n

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Las iniciativas que no trabajen para reducir su impacto ambiental estar\u00e1n en desventaja<\/em><\/strong><\/h2>\n

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La comunidad financiera asegura que\u00a0durante los momentos m\u00e1s duros de la pandemia la inversi\u00f3n sostenible ha resistido mejor la ca\u00edda de los mercados. La comunidad internacional asegura que es el momento de llevar a cabo una \u201csalida verde\u201d de la crisis<\/a>. Es el momento de afrontar una reconstrucci\u00f3n socioecon\u00f3mica basada en actividades e inversiones econ\u00f3micas en l\u00ednea con los objetivos del Acuerdo de Par\u00eds (2015).<\/p>\n

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Las inversiones sostenibles efectuadas en los \u00faltimos a\u00f1os han logrado ser m\u00e1s rentables que las convencionales. Esto se debe, en gran medida, a que\u00a0las inversiones sostenibles siempre establecen objetivos financieros a medio y largo plazo<\/strong>\u00a0y, por lo tanto, unos meses de paralizaci\u00f3n en la econom\u00eda no les han causado grandes estragos.<\/p>\n

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La inversi\u00f3n sostenible ha resistido mejor la ca\u00edda de los mercados por la COVID-19<\/a><\/h3>\n

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BBWA dar\u00e1 a conocer a las empresas las emisiones GEI que generan a trav\u00e9s de la anal\u00edtica de datos<\/em><\/strong><\/h2>\n

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En l\u00ednea con este nuevo paradigma y con el objetivo de ayudar a las compa\u00f1\u00edas a reducir su huella ecol\u00f3gica, BBVA ha incorporado una nueva funcionalidad a su aplicaci\u00f3n One View para empresas.<\/p>\n

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A trav\u00e9s de la anal\u00edtica de datos, la aplicaci\u00f3n calcula la huella de carbono de las empresas y les permite conocer de forma gratuita<\/strong>, una estimaci\u00f3n de la cantidad de gases GEI que emiten a la atm\u00f3sfera con su actividad diaria.\u00a0<\/p>\n

Se trata de una iniciativa pionera y \u00fanica a nivel mundial, que ayudar\u00e1 a las marcas a conocer su impacto en el cambio clim\u00e1tico y establecer nuevas l\u00edneas de acci\u00f3n para lograr ser ZEO -cero emisiones-, en los pr\u00f3ximos a\u00f1os.<\/p>\n

Para realizar el c\u00e1lculo,\u00a0la aplicaci\u00f3n analiza los movimientos que se producen en las cuentas agregadas de la empresa relacionados con los gastos de electricidad, gas o combustible<\/strong>.\u00a0Mediante esta informaci\u00f3n, la nueva funcionalidad de la app One View<\/strong> convierte los gastos en energ\u00eda en toneladas de CO2 emitidos a la atm\u00f3sfera por la actividad empresarial.<\/p>\n

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\u201cConocer la huella de carbono permite a las empresas implementar acciones para reducir sus gastos energ\u00e9ticos y generar un impacto positivo en el planeta\u201d<\/h3>\n

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Seg\u00fan ha informado BBVA en un comunicado en su p\u00e1gina web<\/a>, \u201cen estos momentos en los que la principal preocupaci\u00f3n de las pymes y empresas es c\u00f3mo afrontar la desescalada durante la crisis sanitaria, conocer su huella de carbono es un primer paso para implementar acciones que les ayuden a reducir sus gastos en energ\u00eda y al mismo tiempo que generan un\u00a0impacto positivo en el planeta\u201d.<\/p>\n

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Con esta informaci\u00f3n, podr\u00e1n explorar nuevas l\u00edneas de negocio m\u00e1s ecol\u00f3gicas que les permitir\u00e1n una recuperaci\u00f3n m\u00e1s \u00e1gil en este nuevo escenario. Gracias a que esta nueva herramienta muestra la evoluci\u00f3n mensual de las emisiones junto con la de los gastos energ\u00e9ticos asociados, es posible demostrar a las empresas que reduciendo su impacto ambiental tambi\u00e9n pueden lograr reducir costes.<\/strong><\/p>\n

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Reduciendo su huella de carbono las empresas pueden lograr m\u00e1s oportunidades comerciales<\/em><\/strong><\/h2>\n

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Para promover la transici\u00f3n hacia un modelo econ\u00f3mico m\u00e1s sostenible, One View<\/strong> tambi\u00e9n ofrece recomendaciones pr\u00e1cticas sobre medidas que pueden llevar a cabo las empresas para mejorar su eficiencia energ\u00e9tica. Tambi\u00e9n les informan de que, reduciendo su huella de carbono, incrementan las posibilidades de recibir subvenciones \u201cverdes\u201d o de entrar en concursos abiertos por la Administraci\u00f3n P\u00fablica.<\/p>\n

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