{"id":10787,"date":"2020-10-09T10:09:04","date_gmt":"2020-10-09T09:09:04","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=10787"},"modified":"2020-10-09T10:09:34","modified_gmt":"2020-10-09T09:09:34","slug":"promos-eventos-zeo-compromiso-ambiental","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/promos-eventos-zeo-compromiso-ambiental\/","title":{"rendered":"La agencia de marketing y comunicaci\u00f3n Maracan\u00e3 presenta unas promociones y eventos con el \u201cM\u00c1XIMO COMPROMISO AMBIENTAL\u201d"},"content":{"rendered":"

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Cient\u00edficos y activistas clim\u00e1ticos de todo el mundo han exigido a los gobiernos que articulen una salida verde de la crisis<\/strong> ocasionada por la pandemia del COVID-19. La nueva normalidad se ha convertido en una oportunidad perfecta para construir una sociedad ZEO -cero emisiones-.<\/p>\n

Durante los meses de confinamiento, la situaci\u00f3n de emergencia sanitaria ha paralizado la econom\u00eda consiguiendo una reducci\u00f3n de las emisiones GEI de un 8% a nivel global con respecto al pasado 2019.<\/p>\n

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Con esta situaci\u00f3n de pandemia, ha quedado demostrado que cambiando nuestra producci\u00f3n y actividades comerciales<\/strong> es posible reducir la huella de carbono de las empresas.<\/p>\n

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Ahora es el momento de mantener esta tendencia y articular una recuperaci\u00f3n sostenible y positiva para las marcas. Todos las compa\u00f1\u00edas deben ponerse manos a la obra para seguir las nuevas l\u00edneas de acci\u00f3n y objetivos de la Uni\u00f3n Europea<\/a>: Reducir las emisiones GEI hasta un 55% para 2030. Y esto incluye tambi\u00e9n hacer m\u00e1s ecol\u00f3gica su comunicaci\u00f3n a trav\u00e9s de las acciones de marketing y de los eventos que realizan.<\/strong><\/p>\n

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El reto de construir una sociedad ZEO -cero emisiones- tras el COVID-19<\/a><\/h3>\n

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Las promociones y eventos ZEO son la opci\u00f3n de marketing m\u00e1s verde del mercado<\/em><\/strong><\/h2>\n

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La empresa impulsora de esta plataforma, Sponsoring Maracan\u00e3,<\/strong> ha lanzado las promociones y eventos ZEO -cero emisiones-, la opci\u00f3n de marketing m\u00e1s verde que ofrece el mercado en la actualidad. <\/strong>La compa\u00f1\u00eda especializada en marketing y comunicaci\u00f3n medioambiental, ha lanzado este servicio para ayudar a las empresas a reducir su huella de carbono y lograr su m\u00e1ximo compromiso ambiental.<\/strong><\/p>\n

Sponsoring Maracan\u00e3 plantea e implementa las promociones, activaciones en el punto de venta y eventos cero emisiones, generando el m\u00ednimo impacto ecol\u00f3gico. Durante todo el proceso se reducen al m\u00e1ximo las emisiones, todos los trabajadores cuentan con un plus en formaci\u00f3n medioambiental<\/strong> y se utilizan materiales reciclables y, a ser posible, reciclados.<\/p>\n

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Al finalizar la acci\u00f3n de marketing, un equipo de expertos calcula la huella de carbono<\/strong> de toda la cadena de valor y se realiza una compensaci\u00f3n a trav\u00e9s de un proyecto de reforestaci\u00f3n. La responsable del departamento de RRHH y Nuevos proyectos, M\u00f3nica Monferrer asegura que \u201cahora es el momento de que las empresas inicien su transformaci\u00f3n a la econom\u00eda verde\u201d.<\/strong><\/p>\n

\u201cNo debemos olvidar que, adem\u00e1s de la emergencia sanitaria actual, tambi\u00e9n estamos en emergencia clim\u00e1tica\u201d<\/strong> ha explicado. \u201cUna de las acciones improrrogables es controlar las emisiones de CO2 para que, en un intervalo m\u00e1ximo de 10 a\u00f1os, se reduzcan m\u00e1s del 50%\u201d.<\/p>\n

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Los eventos y promociones ZEO aportan un valor a\u00f1adido a las acciones de marketing<\/em><\/strong><\/h2>\n

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\u201cLos eventos y promociones convencionales ya no tienen cabida en un nuevo escenario en el que incluso los consumidores demandan un mayor compromiso medioambiental a las marcas\u201d aclara Monferrer. Y a\u00f1ade, \u201cadoptar este cambio verde no es dif\u00edcil<\/strong>, ni tiene por qu\u00e9 ser m\u00e1s caro<\/strong>; adem\u00e1s, aportar\u00e1 un valor a\u00f1adido a las acciones de marketing\u201d.<\/p>\n

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Para adaptarse a la nueva normalidad y a las medidas de seguridad decretadas por el Ministerio de Sanidad, la compa\u00f1\u00eda tambi\u00e9n ofrece a los interesados la posibilidad de realizar acciones tanto presenciales, como h\u00edbridas y online. <\/strong><\/p>\n

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Maracan\u00e3<\/strong>, una empresa comprometida con frenar el cambio clim\u00e1tico<\/strong><\/h2>\n

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Desde su fundaci\u00f3n en 2002, Maracan\u00e3 siempre ha trabajado para reducir al m\u00e1ximo la huella de carbono de su actividad y servicios. Por ello desde 2016 emplea veh\u00edculos totalmente el\u00e9ctricos para sus servicios log\u00edsticos de proximidad,<\/strong> en sus oficinas s\u00f3lo se utiliza electricidad 100% renovable y disponen de placas solares fotovoltaicas y t\u00e9rmicas.<\/p>\n

Adem\u00e1s, desde 2012 la empresa calcula la huella de carbono de su actividad y compensa sus emisiones en una zona de deforestaci\u00f3n ilegal<\/strong> ubicada en la Amazonia, en la Sierra de Madre de Dios (Per\u00fa).<\/p>\n

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A trav\u00e9s de sus servicios de marketing ambiental, la compa\u00f1\u00eda trabaja para transmitir a sus clientes, colaboradores y a la sociedad en general, la importancia de cambiar a un modelo productivo verde y cero emisiones<\/strong>. a cabo proyectos verdes con c\u00e1lculo y compensaci\u00f3n de la Huella de Carbono.<\/p>\n

En 2017, Maracan\u00e1 impuls\u00f3 la creaci\u00f3n de la Plataforma ZEO como una iniciativa para ayudar a la sociedad a actuar frente al cambio clim\u00e1tico.<\/p>\n

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