{"id":11065,"date":"2020-11-02T06:00:20","date_gmt":"2020-11-02T05:00:20","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=11065"},"modified":"2020-11-05T12:34:00","modified_gmt":"2020-11-05T11:34:00","slug":"challenge-zeo-anima-usuarios-instagram-reducir-emisiones","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/challenge-zeo-anima-usuarios-instagram-reducir-emisiones\/","title":{"rendered":"El \u201cChallenge ZEO\u201d anima a los usuarios de Instagram a reducir emisiones"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243; inner_width=\u00bbauto\u00bb inner_max_width=\u00bb1680px\u00bb][et_pb_row][et_pb_column type=\u00bb4_4&#8243; custom_padding__hover=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Plataforma ZEO lanza la campa\u00f1a Challenge ZEO con el objetivo de concienciar a la sociedad sobre la importancia de reducir las emisiones de CO2 y promover h\u00e1bitos sostenibles entre los j\u00f3venes. 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>Para la tercera semana, la <strong>semana sin carne<\/strong>, los participantes tambi\u00e9n deber\u00e1n compartir sus im\u00e1genes degustando o cocinando platos sin carne para ganar un pack de alimentaci\u00f3n vegana.<\/p>\n<p>Durante la \u00faltima semana de noviembre, se sortear\u00e1n packs zerowaste de la marca circular <strong>Ekomodo<\/strong>, para aquellos que compartan im\u00e1genes de su <strong>semana de reutilizaci\u00f3n<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Con esta acci\u00f3n de comunicaci\u00f3n digital participativa implementada por la agencia Maracan\u00e1, empresa impulsora de la plataforma ZEO, se est\u00e1 reforzando<strong> la conciencia clim\u00e1tica entre la generaci\u00f3n millenial de una forma divertida y comunitaria. <\/strong>Seg\u00fan afirma el fundador de la plataforma ZEO, <strong>Josep M\u00aa Riba<\/strong>, \u201centre la generaci\u00f3n milenial est\u00e1n los l\u00edderes del futuro; debemos hacerles entender la importancia del cambio clim\u00e1tico y motivarles a actuar para hacerle frente\u201d.<\/p>\n<p>\u201cPrecisamente hemos pensado esta campa\u00f1a para Instagram, porque es la red social por donde se mueve a diario esta generaci\u00f3n\u201d aclara Riba. \u201cQueremos transmitirles el mensaje de que la Tierra nos est\u00e1 hablando, es el momento de escucharla y hacer algo por ella\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; 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Las bases se pueden consultar <a href=\"https:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/11\/Bases-Legales-Sorteo-Instagram-2-1.pdf\"><u>AQU\u00cd.<\/u><\/a><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el mes de noviembre proponermos retos semanales a los usuarios de Instagram para ayudarles a reducir su huella de carbono<\/p>\n","protected":false},"author":9,"featured_media":11079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[102,143,20,84,16],"tags":[],"class_list":["post-11065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accioneszeo","category-alimentacion-salud","category-ayudas","category-residuos","category-transporte"],"yoast_head":"<!-- This site is optimized with the 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