{"id":11159,"date":"2020-11-11T11:57:18","date_gmt":"2020-11-11T10:57:18","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=11159"},"modified":"2020-11-11T12:55:55","modified_gmt":"2020-11-11T11:55:55","slug":"residuo-cero-plasticos-botella-reutilizable","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/residuo-cero-plasticos-botella-reutilizable\/","title":{"rendered":"\u201cIt\u2019s logic\u201d promueve una vida sin pl\u00e1sticos"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22″][et_pb_row _builder_version=\u00bb3.25″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb3.25″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.26.3″ z_index_tablet=\u00bb500″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb]<\/p>\n

En los \u00faltimos a\u00f1os, la sociedad se enfrenta a un grave problema medioambiental: la contaminaci\u00f3n por pl\u00e1sticos. La cultura de usar y tirar y la estandarizaci\u00f3n del pl\u00e1stico como material principal para la comercializaci\u00f3n de cualquier tipo de producto de consumo -sobre todo de alimentaci\u00f3n-, han creado la p\u00f3cima perfecta para la destrucci\u00f3n de nuestros ecosistemas.<\/strong><\/p>\n

La magnitud del problema es tal, que cada vez es m\u00e1s com\u00fan observar como las tortugas se enredan en las anillas que envuelven nuestras latas o como gaviotas y peces mueren<\/strong> por la ingesta de micropl\u00e1sticos, tapones, bolsas y otros pl\u00e1sticos que consumimos en nuestra vida diaria.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/11\/Pla\u0301stico.jpg\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb3.26.3″ z_index_tablet=\u00bb500″ box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2020\/11\/Pla\u0301stico-2.jpg\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb3.26.3″ z_index_tablet=\u00bb500″ box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb3.26.3″ z_index_tablet=\u00bb500″ text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ul_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ul_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ol_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb ol_text_shadow_vertical_length_tablet=\u00bb0px\u00bb ol_text_shadow_blur_strength_tablet=\u00bb1px\u00bb quote_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb quote_text_shadow_vertical_length_tablet=\u00bb0px\u00bb quote_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_2_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_2_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_2_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_3_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb]<\/p>\n

Uno de los mayores problemas del siglo XXI son las grandes islas de basura pl\u00e1stica, desechos atrapados en las corrientes oce\u00e1nicas que destruyen todo tipo de fauna y flora marina a su paso. Adem\u00e1s, tambi\u00e9n existen vertederos gigantes<\/strong> ubicados en pa\u00edses en v\u00edas de desarrollo que amenazan la seguridad y la salud de los n\u00facleos urbanos colindantes. Seg\u00fan el MITECO, en 2016, de los 21 millones de toneladas de residuos de competencia municipal que se recogieron en Espa\u00f1a, el 57,3% acabaron en vertederos.<\/p>\n

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El pl\u00e1stico genera emisiones GEI que contribuyen al cambio clim\u00e1tico<\/em><\/strong><\/h2>\n

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Entre 1950 y 2015 la producci\u00f3n mundial de pl\u00e1stico pas\u00f3 de 2,3 millones de toneladas a 448 millones de toneladas. El mayor problema de este tipo de materiales es que pueden llegar a tardar hasta 500 a\u00f1os en desaparecer<\/strong> de los ecosistemas y durante ese periodo, generan emisiones GEI que contribuyen al cambio clim\u00e1tico.<\/p>\n

Una huella de carbono a la que tambi\u00e9n debemos sumar las emisiones generadas durante todo el proceso de obtenci\u00f3n y producci\u00f3n del pl\u00e1stico<\/strong>. Por este motivo, para hacer frente a la emergencia clim\u00e1tica debemos reducir el consumo de pl\u00e1sticos y apostar por la econom\u00eda circular en nuestra vida diaria.<\/p>\n

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Una alternativa ZEO para tu d\u00eda a d\u00eda: botellas it\u2019s logic<\/em><\/strong><\/h2>\n

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Se estima que una persona consume un promedio de 167 botellas de pl\u00e1stico al a\u00f1o. Sin duda, se trata de un residuo pl\u00e1stico que podemos evitar f\u00e1cilmente si empezamos a usar una botella reutilizable para nuestro consumo de l\u00edquidos diario.<\/p>\n

La marca it\u2019s logic<\/a> anima a la sociedad a cambiar de mentalidad y apostar por sus botellas reutilizables de acero inoxidable. Sus creadores, Guillermo Mellado y Laura Legaz, iniciaron este proyecto con el objetivo de ofrecer a la sociedad una alternativa pr\u00e1ctica y de dise\u00f1o, al consumo de botellas de pl\u00e1stico de un solo uso.<\/p>\n

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Una opci\u00f3n sostenible con la que podremos reducir el n\u00famero de pl\u00e1sticos abandonados en nuestros oc\u00e9anos y bosques. Sus fundadores apostaron por una botella plana y f\u00e1cil de transportar, a trav\u00e9s de un dise\u00f1o innovador que permite que llevarla no sea una carga en su vida cotidiana.<\/p>\n

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It\u2019s logic, mucho m\u00e1s que una empresa<\/em><\/strong><\/h2>\n

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Pero it\u2019s logic no naci\u00f3 \u00fanicamente con la idea de ser una marca de botellas: Es un movimiento que impulsa a las personas a cambiar y adoptar un estilo de vida sostenible y cero emisiones: \u201cporque es l\u00f3gico\u201d. <\/strong><\/p>\n

Tal y como recogen en su p\u00e1gina web, \u201csabemos que es el peor de los tiempos, pero tambi\u00e9n el mejor, porque todav\u00eda tenemos una oportunidad\u201d. Impulsaron este proyecto de botellas reutilizables \u201cporque nos gustan los oc\u00e9anos sin pl\u00e1stico, y nuestros bosques no son desechables. Es l\u00f3gico\u201d.<\/strong><\/p>\n

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En la actualidad, it\u2019s logic<\/a> destina parte de los beneficios al desarrollo de acciones ambientales que mejoren los espacios naturales actualmente socavados. Una de ellas es la aplicaci\u00f3n Act Now para organizar y participar en eventos medioambientales en grupo como limpiezas, reforestaciones, plogging, etc.<\/p>\n

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Una iniciativa en l\u00ednea con las Trobades ZEO<\/a>, los eventos de concienciaci\u00f3n sobre el cambio clim\u00e1tico y recogida de residuos organizados por la Plataforma ZEO.<\/p>\n

\u00bfQuieres ganar una botella reutilizable it\u2019s logic? Participa en el reto Challenge ZEO: https:\/\/www.instagram.com\/p\/CHXP8DDnWnB\/<\/a> \u00a0<\/p>\n

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