{"id":13830,"date":"2021-05-11T11:50:49","date_gmt":"2021-05-11T10:50:49","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=13830"},"modified":"2021-05-11T11:52:33","modified_gmt":"2021-05-11T10:52:33","slug":"maracana-informa-huella-carbono-campana","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/maracana-informa-huella-carbono-campana\/","title":{"rendered":"La agencia Maracan\u00e1 informa a sus clientes de la Huella de Carbono de cada campa\u00f1a"},"content":{"rendered":"

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Tras el periodo de pandemia, las empresas trabajan para llevar a cabo una salida verde de la crisis sanitaria. La sostenibilidad est\u00e1 pasando a ser una ventaja competitiva para las compa\u00f1\u00edas y la descabonizaci\u00f3n de sus modelos de negocio, pr\u00f3ximamente ser\u00e1 adem\u00e1s obligatoria.<\/p>\n

La nueva Ley de Cambio Clim\u00e1tico y Transici\u00f3n Energ\u00e9tica<\/em>, cuya aprobaci\u00f3n definitiva est\u00e1 muy cerca, incorpora nuevas medidas para promover la fiscalidad verde en el sector empresarial.<\/strong> La nueva legislaci\u00f3n obliga a las compa\u00f1\u00edas con un impacto medioambiental elevado, a calcular y hacer p\u00fablica su huella de carbono.<\/p>\n

A partir de ahora, los consumidores podr\u00e1n conocer la contribuci\u00f3n de cada empresa a las emisiones GEI que provocan el cambio clim\u00e1tico.<\/strong> La ciudadan\u00eda podr\u00e1 saber qu\u00e9 marcas son m\u00e1s da\u00f1inas para el planeta y podr\u00e1n reclamarles un mayor compromiso medioambiental.<\/p>\n

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Sin duda, se trata de un avance muy ZEO (cero emisiones), que fomentar\u00e1 la transparencia y la creaci\u00f3n de planes para la transici\u00f3n ecol\u00f3gica<\/strong> entre las empresas. Adem\u00e1s, ayudar\u00e1 a acabar con el Greenwashing. Las empresas no podr\u00e1n seguir presentando sus productos como respetuosos con el medio ambiente. Ahora su c\u00e1lculo de la huella de carbono actuar\u00e1 como un \u201ccertificado\u201d que acreditar\u00e1 si realmente lo son.<\/p>\n

La nueva Ley de Cambio Clim\u00e1tico y Transici\u00f3n Energ\u00e9tica<\/em> recoge en una catalogaci\u00f3n, el tipo de empresas que estar\u00e1n obligadas a calcular y hacer p\u00fablica su huella de carbono y la periodicidad con la que deber\u00e1n hacerlo. Una vez hecha p\u00fablica, deber\u00e1n elaborar un Plan de reducci\u00f3n de emisiones GEI<\/strong> que incluya un objetivo cuantificado de reducci\u00f3n en un plazo de cinco a\u00f1os, junto con medidas para su cumplimiento.<\/p>\n

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Las compa\u00f1\u00edas podr\u00e1n compensar de forma voluntaria su huella de carbono en proyectos ZEO<\/em><\/strong><\/h2>\n

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Tambi\u00e9n se mantendr\u00e1 la posibilidad de compensar de forma voluntaria la huella de carbono de las empresas, en proyectos de reforestaci\u00f3n o transici\u00f3n energ\u00e9tica. Esta iniciativa tan importante para la lucha e implicaci\u00f3n clim\u00e1tica, ya hab\u00eda quedado previamente recogida en el Decreto 163\/2014, publicado el 14 de marzo de 2014 en el BOE. <\/strong>En este Decreto se cre\u00f3 el registro de huella de carbono, compensaci\u00f3n y proyectos de absorci\u00f3n de di\u00f3xido de carbono.<\/p>\n

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La nueva Ley tambi\u00e9n afecta a las entidades financieras. \u00c9stas deber\u00e1n presentar un informe anual en el que se eval\u00faen lo riesgos clim\u00e1ticos asociados a sus proyectos de inversi\u00f3n. Seg\u00fan el documento legal, a partir del a\u00f1o 2030, las entidades de cr\u00e9dito tambi\u00e9n estar\u00e1n obligadas a publicar objetivos espec\u00edficos de descarbonizaci\u00f3n de su cartera de pr\u00e9stamos e inversiones<\/strong><\/p>\n

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Frente a este nuevo escenario, la empresa Maracan\u00e1 ha lanzado un pionero servicio para ayudar a las empresas a conocer su huella de carbono<\/strong> y motivar la reducci\u00f3n de la misma. Esta agencia de marketing, comunicaci\u00f3n de proximidad y proyectos ambientales, tiene el objetivo de convertirse en un eslab\u00f3n ZEO (Zero emissions Objective) de la cadena de valor de sus clientes. El que ellos definen como \u201ceslab\u00f3n azul<\/strong>\u201d<\/p>\n

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Desde 2012, Maracan\u00e1 calcula y compensa su propia huella de carbono<\/em><\/strong><\/h2>\n

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Maracan\u00e1 lleva desde 2012 calculando y compensando su huella de carbono, y realizando acciones para revertirla. Tanto es as\u00ed que en 2016 adquiri\u00f3 su primer veh\u00edculo el\u00e9ctrico, una furgoneta cero emisiones<\/strong> para cubrir su log\u00edstica de proximidad. En 2020 Maracan\u00e1 empez\u00f3 a generar parte de su suministro el\u00e9ctrico, a trav\u00e9s de placas solares fotovoltaicas<\/strong> instaladas en la cubierta de su cede central.<\/p>\n

Adem\u00e1s, desde 2017 impulsa esta Plataforma ZEO\u00a0para ayudar a la sociedad a reducir las emisiones de CO2 y hacer frente a la emergencia clim\u00e1tica.<\/p>\n

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Pese a haber llevado a cabo todas estas acciones para reducir su huella de carbono, para Josep M\u00aa Riba, presidente de Maracan\u00e1, no es suficiente. \u201cQueremos ir m\u00e1s all\u00e1 y contribuir de una forma m\u00e1s activa a la salida verde de la crisis y la adopci\u00f3n de esta nueva Ley\u201d ha aclarado a la Plataforma ZEO.<\/p>\n

Por este motivo,\u00a0ahora lanza esta nueva medida sostenible: A partir de junio de 2021, Maracan\u00e1 facilitar\u00e1 a sus clientes la Huella de Carbono de cada acci\u00f3n o campa\u00f1a que realicen. De esta forma, Maracan\u00e1 est\u00e1 ayud\u00e1ndoles a conseguir su objetivo Cero Emisiones lo antes posible.<\/strong><\/p>\n

Seg\u00fan Josep M\u00aa Riba, es importante tener en cuenta que \u201cpara los clientes, nosotros formamos parte de su cadena de suministro. Para poder ir reduciendo las emisiones y cumplir con los Objetivos de Desarrollo Sostenible (ODS<\/strong>), nos necesitamos\u201d. Lo primero que hay que hacer es conocer la Huella de Carbono generada, para as\u00ed poder afrontar su reducci\u00f3n.<\/p>\n

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Facilitar\u00e1n una ficha con la Huella de carbono de cada acci\u00f3n realizada<\/strong><\/em><\/h2>\n

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Y es que, seg\u00fan Riba, \u201cgracias a nuestra propia contabilizaci\u00f3n y compensaci\u00f3n de emisiones podr\u00edamos decir que llevamos desde 2012 siendo el eslab\u00f3n Zero Emisiones (ZEO) de la cadena de suministro de nuestros clientes<\/strong>\u201d. Pero ahora, \u201ctambi\u00e9n les entregaremos una Ficha con la Huella de Carbono de cada acci\u00f3n o campa\u00f1a que realicen con nosotros\u201d.<\/p>\n

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Esta ficha indicar\u00e1:<\/p>\n

    \n
  • Nombre de la acci\u00f3n\/campa\u00f1a<\/li>\n
  • Caracter\u00edsticas principales de la misma<\/li>\n
  • Huella de Carbono Total de la acci\u00f3n<\/li>\n
  • Mix de emisiones por conceptos<\/li>\n
  • Puntos de mejora para reducirlas de cara a las siguientes<\/u><\/li>\n
  • M\u00e9todo de c\u00e1lculo<\/li>\n
  • Responsable del c\u00e1lculo<\/li>\n<\/ul>\n

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    Seg\u00fan Maracan\u00e1, algunos de sus clientes, como Nestl\u00e9 y Coca Cola European Partners, ya han fijado una fecha y establecido un plazo para lograr ser Zero Emissions. Otras empresas l\u00edderes como Acciona, Vodafone Group, Unilever, Mahindra Group, Telef\u00f3nica, Iberdrola, KLP, Levi Strauss&Co o Hewlett Packard Enterprise se han comprometido a ser ZEO (cero emisiones) entre 2040 y 2050.<\/strong><\/p>\n

    Es el momento de sumarse a la transici\u00f3n ecol\u00f3gica del sector de las empresas. El primer paso para frenar el cambio clim\u00e1tico es iniciar la descarbonizaci\u00f3n de las empresas y para lograrlo, es indispensable conocer la huella de carbono de toda la cadena de suministro.<\/p>\n

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