{"id":1589,"date":"2017-06-09T13:20:56","date_gmt":"2017-06-09T12:20:56","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=1589\/"},"modified":"2019-01-23T10:05:29","modified_gmt":"2019-01-23T09:05:29","slug":"accion-limpieza-playas-voluntarios-de-coca-cola-iberian-partners","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/accion-limpieza-playas-voluntarios-de-coca-cola-iberian-partners\/","title":{"rendered":"Acci\u00f3n \u201climpieza playas\u00bb voluntarios de COCA COLA Iberian Partners"},"content":{"rendered":"<p>[et_pb_section admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bboff\u00bb custom_width_px=\u00bb1080px\u00bb custom_width_percent=\u00bb80%\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb fullwidth=\u00bboff\u00bb specialty=\u00bboff\u00bb disabled=\u00bboff\u00bb][et_pb_row admin_label=\u00bbrow\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bboff\u00bb custom_width_px=\u00bb1080px\u00bb custom_width_percent=\u00bb80%\u00bb use_custom_gutter=\u00bboff\u00bb gutter_width=\u00bb3&#8243; allow_player_pause=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb make_equal=\u00bboff\u00bb parallax_1=\u00bboff\u00bb parallax_method_1=\u00bbon\u00bb parallax_2=\u00bboff\u00bb parallax_method_2=\u00bbon\u00bb parallax_3=\u00bboff\u00bb parallax_method_3=\u00bbon\u00bb parallax_4=\u00bboff\u00bb parallax_method_4=\u00bbon\u00bb disabled=\u00bboff\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb]<\/p>\n<p>El pasado 8 de Junio en la playa de Castell (Palam\u00f3s) se llev\u00f3 a cabo una acci\u00f3n de car\u00e1cter solidario y medioambiental por parte de 25 voluntarios de la empresa Coca Cola\u00a0IberianPartners.<br \/>\nLa agencia\u00a0Maracan\u00e0, fue la encargada de dise\u00f1ar y organizar el acontecimiento. Desde el primer momento,\u00a0Maracan\u00e0\u00a0recomend\u00f3 que fuera Neutro de Carbono y que incorporara el sello:<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=\u00bbImage\u00bb src=\u00bbhttp:\/\/plataformazeo.com\/wp-content\/uploads\/2017\/06\/SEGELL.png\u00bb alt=\u00bbZEO\u00bb title_text=\u00bbZEO\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb sticky=\u00bboff\u00bb align=\u00bbcenter\u00bb max_width=\u00bb80%\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_width=\u00bb1px\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb] [\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb]<\/p>\n<h1><strong>Que significa que un evento sea Z.E.O.:<\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb]<\/p>\n<h1><strong><span style=\"color: #333333;\">1. Generar las menos emisiones posibles:<\/span><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb]<\/p>\n<p>A la hora de organizarlo se intent\u00f3 que la realizaci\u00f3n del acontecimiento emitiera el m\u00ednimo de emisiones de\u00a0Co2\u00a0posible. Esto se consigui\u00f3 de la siguiente manera.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<ul>\n<li>Hem anat tots junts en autocar.<\/li>\n<li>L\u2019autocar t\u00e9 un motor Euro 6<\/li>\n<li>C\u00e0tering KM0<\/li>\n<li>Neteja de residus en Kayaks o caminant<\/li>\n<li>Realitzar el m\u00ednim de residus possibles. Tot i intentar emetre les menys emissions de CO2 possibles.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<h2><strong>2. Prove\u00efdors el m\u00e9s compromesos possible amb el Medi Ambient:<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<h3>Els prove\u00efdors m\u00e9s significats van ser:<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<ul>\n<li>Autocars AVANT Group \u201cSustainable Mobility solutions\u201d<\/li>\n<li>Kayaks de \u201cKayaking Costa Brava\u201d \u2013 ISO 14.001<\/li>\n<li>Xiringuito de fusta amb certificat FSC y recollida selectiva de residus<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<h2><strong>3. Estimaci\u00f3 de la petjada de carboni:<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<p>Es va fer un c\u00e0lcul estimat de la petjada de carboni que es generaria amb l\u2019autocar, el c\u00e0tering i els residus generats. Aquestes les vam calcular per despr\u00e9s compensar-les.<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=\u00bbImage\u00bb src=\u00bbhttp:\/\/plataformazeo.com\/wp-content\/uploads\/2017\/06\/QUADRE.png\u00bb alt=\u00bbpetjada de carboni\u00bb title_text=\u00bbpetjada de carboni\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb sticky=\u00bboff\u00bb align=\u00bbcenter\u00bb max_width=\u00bb100%\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_width=\u00bb1px\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb] [\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<h2><strong>4. Compensaci\u00f3 de les emissions:<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb]<\/p>\n<blockquote><p>Encara que amb <strong>261Kg de CO2<\/strong> ja es compensaria, es va ampliar a <strong>1 Tunelada de CO2<\/strong>, que equival a un <strong>cost de 8\u20ac<\/strong>. Aquestes emissions produ\u00efdes s\u2019han compensat en el projecte de <strong>conservaci\u00f3 de la Amaz\u00f2nia a Madre de Dios (Per\u00fa)<\/strong>.<\/p><\/blockquote>\n<p>El projecte de conservaci\u00f3 de l\u2019<strong>Amaz\u00f2nia a Madre de Dios (Per\u00fa)<\/strong> est\u00e0 desenvolupat per <a href=\"https:\/\/takingroot.org\/\"><strong>Enracine Taking Root<\/strong><\/a>, que \u00e9s una associaci\u00f3 pionera en l\u2019aprofitament de la industria de compensaci\u00f3 de carboni. La seva missi\u00f3 \u00e9s utilitzar la <strong>reforestaci\u00f3 com a eina per mitigar el canvi clim\u00e0tic<\/strong>. Es centra en evitar la tala d\u2019arbres que s\u00f3n els que absorbeixen el Co2 protegint un ampli espai de la selva peruana: <strong>El Corredor Ecol\u00f3gico Vilcabamba Ambor\u00f3<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=\u00bbImage\u00bb src=\u00bbhttp:\/\/plataformazeo.com\/wp-content\/uploads\/2017\/06\/Kayacs1.jpg\u00bb alt=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb title_text=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb sticky=\u00bboff\u00bb align=\u00bbleft\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_width=\u00bb1px\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb] [\/et_pb_image][et_pb_image admin_label=\u00bbImage\u00bb src=\u00bbhttp:\/\/plataformazeo.com\/wp-content\/uploads\/2017\/06\/Kayacs-3.jpg\u00bb alt=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb title_text=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb sticky=\u00bboff\u00bb align=\u00bbleft\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_width=\u00bb1px\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb] [\/et_pb_image][et_pb_image admin_label=\u00bbImage\u00bb src=\u00bbhttp:\/\/plataformazeo.com\/wp-content\/uploads\/2017\/06\/Kayacs-2.jpg\u00bb alt=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb title_text=\u00bb reforestaci\u00f3 per mitigar el canvi clim\u00e0tic\u00bb show_in_lightbox=\u00bboff\u00bb url_new_window=\u00bboff\u00bb use_overlay=\u00bboff\u00bb sticky=\u00bboff\u00bb align=\u00bbleft\u00bb force_fullwidth=\u00bboff\u00bb always_center_on_mobile=\u00bbon\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_width=\u00bb1px\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb] [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=\u00bbSecci\u00f3n\u00bb global_module=\u00bb2089&#8243; fullwidth=\u00bboff\u00bb specialty=\u00bboff\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb][et_pb_row global_parent=\u00bb2089&#8243; admin_label=\u00bbFila\u00bb][et_pb_column type=\u00bb4_4&#8243;][et_pb_text global_parent=\u00bb2089&#8243; admin_label=\u00bbTexto\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb max_width=\u00bb800px\u00bb]<\/p>\n<div class=\"dashboard_icons_container\">\n<div class=\"et_bloom_shortcode_message\">\n<div class=\"et_disabled_textarea\">[et_bloom_inline optin_id=\u00bboptin_1&#8243;]<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 8 de Junio en la playa de Castell (Palam\u00f3s) se llev\u00f3 a cabo una acci\u00f3n de car\u00e1cter solidario y medioambiental por parte de 25 voluntarios de la emprendida Coca Cola Iberian Partners.<\/p>\n","protected":false},"author":9,"featured_media":1249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[102,21,22,79,77,84],"tags":[],"class_list":["post-1589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accioneszeo","category-emisiones","category-eventos","category-mundozeo","category-reciclaje","category-residuos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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