{"id":17616,"date":"2022-05-26T13:37:23","date_gmt":"2022-05-26T12:37:23","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=17616"},"modified":"2022-05-26T13:40:42","modified_gmt":"2022-05-26T12:40:42","slug":"la-empresa-diversey-realiza-una-jornada-sostenible-en-castelldefels","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/la-empresa-diversey-realiza-una-jornada-sostenible-en-castelldefels\/","title":{"rendered":"La empresa Diversey realiza una jornada sostenible en Castelldefels"},"content":{"rendered":"

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El mi\u00e9rcoles 25 de mayo, el equipo comercial de la empresa Diversey Espa\u00f1a S.L<\/strong>, una empresa multinacional de productos y servicios de higiene y limpieza, celebr\u00f3 una jornada sostenible en su convenci\u00f3n comercial de Castelldefels.<\/p>\n

Por la ma\u00f1ana, se realiz\u00f3 una sesi\u00f3n interna de trabajo y, por la tarde, una sesi\u00f3n m\u00e1s pr\u00e1ctica, organizada por la agencia Maracan\u00e3 con el apoyo de plataformaZEO.com. Despu\u00e9s de una breve introducci\u00f3n y de un test online para verificar los conocimientos ambientales de los participantes, la recogida de residuos en el entorno natural cercano al Hotel de la convenci\u00f3n. En total se recogieron, 540 kg de residuos, que se separaron por fracciones y se depositaron en los respectivos contenedores.<\/p>\n

En un balance final de la sesi\u00f3n de tarde, se reconoci\u00f3 el esfuerzo de los participantes y se premi\u00f3 al equipo que logr\u00f3 una mejor puntuaci\u00f3n en el ranking combinado de \u201cTest de conocimientos ambientales\u201d y el \u201cnivel de residuos recogido\u201d<\/p>\n

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Esta jornada ambiental es una acci\u00f3n enmarcada en la nueva Estrategia de Sostenibilidad de Diversey<\/strong>, cuyos tres pilares son la Protecci\u00f3n del medio ambiente, el Cuidado de las personas y el Mantenimiento de una buena gobernanza para cumplir los objetivos marcados.<\/p>\n

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Las empresas con m\u00e1s de 500 trabajadores deben elaborar anualmente un informe de sostenibilidad<\/em><\/strong><\/h3>\n

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Y es que cada d\u00eda las empresas est\u00e1n m\u00e1s implicadas en la lucha contra el cambio clim\u00e1tico y la protecci\u00f3n del medio ambiente. De hecho, desde 2013, todas las grandes empresas est\u00e1n obligadas a elaborar cada a\u00f1o un informe sobre sostenibilidad y compartirlo p\u00fablicamente.<\/p>\n

As\u00ed lo dictamina la normativa del Parlamento Europeo, que obliga a todas las\u00a0empresas con m\u00e1s de 500 trabajadores<\/strong> a informar de sus impactos sociales y medioambientales.<\/p>\n

Adem\u00e1s, las certificaciones ISO 14000 que muchas empresas tienen contratadas, establecen est\u00e1ndares de normas ambientales y exigen a las empresas que realicen acciones de sensibilizaci\u00f3n del personal propio, como la que ha llevado a cabo la empresa Diversey.<\/p>\n

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Gracias a los objetivos definidos por la comunidad internacional y clim\u00e1tica, todas las empresas se han puesto manos a la obra tratando de introducir la sostenibilidad en su modelo de negocio. Con acciones de concienciaci\u00f3n a los empleados, nuevos mecanismos para reducir la huella de carbono e introduciendo medidas de econom\u00eda circular<\/strong> en su cadena de producci\u00f3n.<\/p>\n

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La sostenibilidad: una ventaja competitiva para las empresas en todos los niveles<\/em><\/strong><\/h2>\n

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Hoy en d\u00eda la sostenibilidad es una ventaja competitiva. Por una parte, contar con una pol\u00edtica ambiental est\u00e1 muy bien visto de cara a los clientes, cuyas decisiones de compra tienen cada vez m\u00e1s en cuenta la sostenibilidad. Por otra parte, aquellas empresas que deciden ser ZEO (Zero Emissions Objective) tienen un mayor acceso a los mercados alternativos de financiaci\u00f3n <\/strong>y bonificaciones fiscales.<\/p>\n

Adem\u00e1s, actualmente un gran n\u00famero de empresas activan iniciativas y establecen planes internos para estar en l\u00ednea con los ODS (Objetivos de Desarrollo Sostenible) de la ONU. La mayor\u00eda contratan a agencias especializadas en sostenibilidad, marketing verde y medio ambiente para implementarlas de una forma real y justa.<\/p>\n

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En este sentido, desde la agencia Maracan\u00e3<\/strong>, empresa impulsora de la Plataforma ZEO, ayudan a las empresas a realizar acciones de marketing y comunicaci\u00f3n ambiental, como eventos, jornadas y conferencias. En su web www.maracana.es<\/a> muestran algunos ejemplos.<\/p>\n

Y es que la empresa Maracan\u00e3, siempre ha apostado por la sostenibilidad tanto de cara a sus clientes, como internamente. Por este motivo, la empresa calcula su huella de carbono desde el a\u00f1o 2012 y utiliza furgonetas 100% el\u00e9ctricas para su log\u00edstica de proximidad. Adem\u00e1s, cuenta con placas solares fotovoltaicas para abastecer parte del suministro energ\u00e9tico de sus oficinas, ubicadas en Bellaterra, y placas t\u00e9rmicas para activar su sistema de ACS (Agua Caliente Sanitaria)<\/strong>.<\/p>\n

En 2017 fund\u00f3 la Plataforma ZEO y registr\u00f3 el dominio ZeroEmissionsObjective.com, que ha pasado a ser uno de los principales objetivos de la humanidad. Recientemente, ha inaugurado el bosque ZEO de Maracan\u00e3, un espacio de interpretaci\u00f3n del papel de los bosques en la lucha contra el cambio clim\u00e1tico.<\/p>\n

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Parece ser que el tejido empresarial cada d\u00eda est\u00e1 m\u00e1s comprometido en la lucha contra el cambio clim\u00e1tico<\/strong>. Las empresas est\u00e1n decididas a introducir la sostenibilidad en sus modelos de negocio, pero tambi\u00e9n a promover la conciencia clim\u00e1tica entre sus empleados.<\/p>\n

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La empresa Diversey realiz\u00f3 una recogida de residuos en Castelldefels y un test sobre conocimientos ambientales durante su Convenci\u00f3n Anual<\/p>\n","protected":false},"author":9,"featured_media":17623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20,83,80,21,78,22,79,82,77,84,18],"tags":[],"class_list":["post-17616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ayudas","category-documentacion","category-economia-es","category-emisiones","category-energia-es","category-eventos","category-mundozeo","category-naturaleza","category-reciclaje","category-residuos","category-trabajo"],"yoast_head":"\nLa empresa Diversey realiza una jornada sostenible en Castelldefels<\/title>\n<meta name=\"description\" content=\"La empresa Diversey realiz\u00f3 una recogida de residuos en 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