{"id":17790,"date":"2022-07-08T10:48:08","date_gmt":"2022-07-08T09:48:08","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=17790"},"modified":"2022-07-08T10:48:08","modified_gmt":"2022-07-08T09:48:08","slug":"staycations-un-nuevo-modelo-de-turismo-que-podria-hacer-frente-al-cambio-climatico","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/staycations-un-nuevo-modelo-de-turismo-que-podria-hacer-frente-al-cambio-climatico\/","title":{"rendered":"\u00abStaycations\u00bb: Un nuevo modelo de turismo que podr\u00eda hacer frente al cambio clim\u00e1tico"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00bb1&#8243;][et_pb_row][et_pb_column type=\u00bb4_4&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>El verano es una estaci\u00f3n realmente anhelada por gran parte de la sociedad. Sin embargo, al mismo tiempo, resulta una estaci\u00f3n muy temida por la comunidad clim\u00e1tica y perjudicial para el Planeta. Y es que, durante la temporada estival, las <strong>emisiones de CO2 generadas por el ser humano<\/strong> aumentan de forma considerable.<\/p>\n<p>A lo largo de los \u00faltimos a\u00f1os, hemos sido testigos del incremento dr\u00e1stico del volumen de emisiones, especialmente durante el periodo vacacional. Tal y como se observa en este gr\u00e1fico del <strong>Observatorio de la Transici\u00f3n Energ\u00e9tica y la Acci\u00f3n Clim\u00e1tica\u00a0(OTEA<\/strong>) de Espa\u00f1a, las emisiones GEI mensuales experimentan un crecimiento notable durante los meses de junio, julio y agosto.<\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3&#8243; box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2022\/07\/Emisiones-GEI-mensuales.png\u00bb align=\u00bbcenter\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Y no es para menos, la comunidad cient\u00edfica revel\u00f3 que 2021 hab\u00eda sido el <strong>quinto a\u00f1o m\u00e1s caluroso<\/strong> desde que se registran temperaturas a nivel mundial. Adem\u00e1s, pese a los esfuerzos por activar la transici\u00f3n ecol\u00f3gica, en 2021 las emisiones de Gases de Efecto Invernadero (GEI) siguen creciendo de forma imparable.<\/p>\n<p>Debemos tener en cuenta que, en verano, nuestra factura energ\u00e9tica aumenta para ayudarnos a soportar el calor. Los aparatos de aire acondicionado, los ventiladores y otros sistemas de climatizaci\u00f3n, requieren de un mayor gasto de electricidad para su funcionamiento.<\/p>\n<p>Por este motivo, podr\u00edamos decir que, de no frenar la crisis clim\u00e1tica, el calor seguir\u00e1 aumentado, y con ello, el consumo de electricidad. Al mismo tiempo, esto dar\u00e1 pie a un nuevo incremento de las emisiones que contribuyen al cambio clim\u00e1tico. Sin lugar a dudas, es el pez que se muerde la cola.<\/p>\n<p>De todos modos, existe otro sector econ\u00f3mico que experimenta su punto \u00e1lgido en verano y que tambi\u00e9n supone un gran foco de emisiones: <strong>el turismo<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>El turismo es uno de los sectores que m\u00e1s contribuyen a la econom\u00eda actual. El \u00faltimo informe de la Organizaci\u00f3n Mundial del Turismo (OMT) revela que el <strong>turismo representa hoy en d\u00eda el 10% del empleo y el 10% del producto interior bruto (PIB) mundial.<\/strong><\/p>\n<p>Sin embargo, a\u00fan tiene un largo camino por recorrer para lograr ser m\u00e1s sostenible y reducir de forma dr\u00e1stica su impacto en el medio ambiente.<\/p>\n<p>Seg\u00fan la revista Nature, el <strong>sector del turismo es responsable del 8% de las emisiones totales GEI<\/strong> en el mundo, cuatro veces m\u00e1s de lo que se cre\u00eda. 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De hecho, un <strong>viaje en avi\u00f3n de Londres a Par\u00eds emite un 90% m\u00e1s de emisiones que realizar el mismo trayecto en tren. <\/strong><\/p>\n<p>Los vuelos son un foco de emisiones completamente evitable. Y, precisamente por ello, cada d\u00eda m\u00e1s aerol\u00edneas est\u00e1n ofreciendo a los pasajeros la posibilidad de compensar las emisiones de di\u00f3xido de carbono derivadas de su vuelo.<\/p>\n<p>De todos modos, a la larga, esta no es una soluci\u00f3n pr\u00e1ctica y efectiva para combatir el cambio clim\u00e1tico. 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header_3_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_3_text_shadow_blur_strength=\u00bbheader_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_4_text_shadow_horizontal_length=\u00bbheader_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_4_text_shadow_vertical_length=\u00bbheader_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_4_text_shadow_blur_strength=\u00bbheader_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_5_text_shadow_horizontal_length=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_5_text_shadow_vertical_length=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_5_text_shadow_blur_strength=\u00bbheader_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>Bajo este contexto nace el <strong>Staycations,<\/strong> una tendencia que surgi\u00f3 durante el periodo de confinamiento, debido al cierre de las fronteras entre pa\u00edses, pero que <strong>ahora se mantiene adoptando la sostenibilidad como su sello distintivo.<\/strong><\/p>\n<p>Las \u201cStaycations\u201d no son otra cosa que disfrutar de las vacaciones \u201cen casa\u201d, en un destino nacional al que puedas llegar en tren, autob\u00fas o coche el\u00e9ctrico. Seg\u00fan un estudio de la consultora Allianz Partner, en pa\u00edses como Espa\u00f1a, Italia y Estados Unidos el turismo local o \u201cStaycations\u201d es una opci\u00f3n con una gran acogida entre la poblaci\u00f3n.<\/p>\n<p>De hecho, en algunos pa\u00edses es la opci\u00f3n m\u00e1s demandada entre su ciudadan\u00eda. Y es que el 81% de los italianos prefiere pasar las vacaciones en su pa\u00eds, que viajar el extranjero. Lo mismo sucede en Espa\u00f1a y en Estados Unidos, pa\u00edses en los que este porcentaje <strong>de personas que eligen destinos nacionales es del 75% y el 67% respectivamente. <\/strong><\/p>\n<p>Ahora bien, \u00bfpor qu\u00e9 ahora los consumidores est\u00e1n escogiendo destinos m\u00e1s cercanos? La raz\u00f3n principal de este cambio de tendencia es la econom\u00eda.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=\u00bb1px\u00bb link_text_shadow_horizontal_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb link_text_shadow_vertical_length=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=\u00bb0px\u00bb link_text_shadow_blur_strength=\u00bblink_text_shadow_style,%91object Object%93&#8243; link_text_shadow_blur_strength_tablet=\u00bb1px\u00bb ul_text_shadow_horizontal_length=\u00bbul_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>El mismo estudio revela que casi la mitad de los encuestados no se plantea abandonar el pa\u00eds debido a su situaci\u00f3n econ\u00f3mica actual. Mientras que, por otra parte, el 27% asegura que no quiere realizar viajes internacionales porque han subido los precios y el 16% porque prefiere destinar sus ahorros a otros fines.<\/p>\n<p>Sin embargo, otra de las razones por las que muchos apuestan por las <strong>\u201cStaycations\u201d<\/strong> es el factor ecol\u00f3gico. Este 2022 los destinos tur\u00edsticos locales ser\u00e1n los m\u00e1s elegidos entre los espa\u00f1oles.<\/p>\n<p>Y es que, seg\u00fan la \u00faltima encuesta de la empresa de an\u00e1lisis GWI, este verano el 36,3% de los espa\u00f1oles elegir\u00e1n destinos nacionales para sus viajes apostando por el turismo slow.<\/p>\n<p>Y esta tendencia se ve a\u00fan m\u00e1s marcada si nos fijamos en los grupos de edad: mientras que el <strong>24,1% de los encuestados de entre 25 y 34 a\u00f1os ha reconocido su intenci\u00f3n de cruzar fronteras<\/strong>, el 40,4% de los espa\u00f1oles de entre 55 y 64 a\u00f1os prefieren quedarse en territorio nacional.<\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=\u00bb3.26.3&#8243; box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2022\/07\/Dinero-viajes.jpeg\u00bb align=\u00bbcenter\u00bb \/][et_pb_text _builder_version=\u00bb3.26.3&#8243; 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header_5_text_shadow_blur_strength_tablet=\u00bb1px\u00bb header_6_text_shadow_horizontal_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb header_6_text_shadow_vertical_length=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=\u00bb0px\u00bb header_6_text_shadow_blur_strength=\u00bbheader_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=\u00bb1px\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243;]<\/p>\n<p>De hecho, el 70% de los espa\u00f1oles est\u00e1n dispuestos a gastar un poco m\u00e1s por una experiencia tur\u00edstica sostenible. Adem\u00e1s, a nivel global, el 51% de los viajeros cree que las empresas de turismo deber\u00edan asumir un mayor compromiso clim\u00e1tico y ecol\u00f3gico en el desarrollo de su actividad.<\/p>\n<p>Seg\u00fan el informe de 2021 \u201cViajes Sostenibles\u201d, elaborado por la plataforma Booking.com, el 60% de los encuestados aseguran que<strong> \u201cno les gusta que el alojamiento elegido para sus vacaciones les impida poder realizar un viaje sostenible\u201d. <\/strong>Por otra parte, el 48% asegura que actualmente no hay suficientes opciones de viajes sostenibles disponibles en el mercado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00bb1_2&#8243;][et_pb_text _builder_version=\u00bb3.26.3&#8243; text_text_shadow_horizontal_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=\u00bb0px\u00bb text_text_shadow_vertical_length=\u00bbtext_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=\u00bb0px\u00bb text_text_shadow_blur_strength=\u00bbtext_text_shadow_style,%91object Object%93&#8243; 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Sin embargo, el problema de fondo es que el modelo tur\u00edstico predominante no ha cambiado: se siguen promocionando como viajes de ensue\u00f1o los <strong>grandes cruceros en barco por el Atl\u00e1ntico, las rutas por Am\u00e9rica<\/strong> o bien los destinos id\u00edlicos como las Bahamas o Australia.<\/p>\n<p>Para no incrementar tu huella de carbono este verano y ser ZEO, apuesta por las \u201cStaycations\u201d y haz <a href=\"https:\/\/plataformazeo.com\/es\/planes-sostenibles-para-hacer-este-verano-2022\/\">planes sostenibles de bajo impacto<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243;][et_pb_image _builder_version=\u00bb3.26.3&#8243; src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2022\/07\/Bahamas.jpeg\u00bb align=\u00bbcenter\u00bb box_shadow_horizontal_tablet=\u00bb0px\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_blur_tablet=\u00bb40px\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb z_index_tablet=\u00bb500&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva tendencia tur\u00edstica que podr\u00eda ponerle fin al cambio clim\u00e1tico. Las \u00abStaycations\u00bb son unas vacaciones que te permiten reducir tu huella de carbono este verano.<\/p>\n","protected":false},"author":10,"featured_media":17791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[80,78,22,82,16,154],"tags":[],"class_list":["post-17790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-es","category-energia-es","category-eventos","category-naturaleza","category-transporte","category-turisme-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Staycations&quot;: Un nuevo modelo de turismo que podr\u00eda hacer frente al cambio clim\u00e1tico<\/title>\n<meta name=\"description\" content=\"La nueva tendencia tur\u00edstica que podr\u00eda ponerle fin al cambio clim\u00e1tico. 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