{"id":18021,"date":"2022-09-01T15:58:21","date_gmt":"2022-09-01T14:58:21","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=18021"},"modified":"2022-09-01T15:58:21","modified_gmt":"2022-09-01T14:58:21","slug":"como-reducen-la-huella-de-carbono-los-organizadores-de-conciertos","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/como-reducen-la-huella-de-carbono-los-organizadores-de-conciertos\/","title":{"rendered":"C\u00f3mo reducen la huella de carbono los organizadores de conciertos"},"content":{"rendered":"

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En la actualidad, todos los sectores y econom\u00edas est\u00e1n tratando de reducir las emisiones generadas por su actividad. Porque el tiempo apremia.<\/p>\n

Seg\u00fan el IPCC y la comunidad clim\u00e1tica<\/strong>, si no logramos mantener por debajo de 2\u00baC el calentamiento global de la Tierra, el Planeta podr\u00eda llegar a una situaci\u00f3n de no retorno.<\/p>\n

Si este verano hemos notado c\u00f3mo las consecuencias del cambio clim\u00e1tico han dado pie a un incremento de las olas de calor, la sequ\u00eda y los incendios, no es muy dif\u00edcil imaginarse c\u00f3mo podr\u00edan llegar a ser las cosas en unos a\u00f1os, si no nos ponemos manos a la obra para lograr una sociedad ZEO -cero emisiones-.<\/p>\n

Para poder revertir el cambio clim\u00e1tico debemos reducir las emisiones de Gases de Efecto Invernadero (GEI) un 55% para 2030, y lograr la neutralidad clim\u00e1tica para 2050<\/strong>.<\/p>\n

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Y para conseguirlo, todos los gobiernos, empresas y organismos internacionales<\/strong> deben ponerse manos a la obra y activar la transici\u00f3n ecol\u00f3gica en todos los \u00e1mbitos posibles. Y, precisamente, una de las formas para lograrlo es reducir la huella de carbono del mundo del espect\u00e1culo y los conciertos.<\/strong><\/p>\n

Por este motivo, desde la Plataforma ZEO hemos querido ahondar en una cuesti\u00f3n: \u00bfCu\u00e1l es la huella de carbono de los conciertos?<\/p>\n

Existen diferentes fuentes de emisiones en un concierto: el transporte del grupo musical y de su equipo, el transporte de los asistentes y los trabajadores, el suministro energ\u00e9tico del concierto, el tipo de alimentos y bebidas que se dispensan, el sistema de reciclaje del evento<\/strong>, si se utilizar\u00e1n elementos pirot\u00e9cnicos, los materiales con los que se ha construido el escenario, etc.<\/p>\n

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Resumi\u00e9ndolo de una forma pr\u00e1ctica, los principales focos de emisi\u00f3n de un concierto son el consumo de energ\u00eda el\u00e9ctrica, el consumo de combustible y los desplazamientos de los veh\u00edculos. <\/strong><\/p>\n

Sin embargo, un buen plan de reducci\u00f3n de emisiones tiene que indicar claramente cu\u00e1les son las fuentes de emisi\u00f3n y ofrecer alternativas o soluciones para reducirlas o eliminarlas por completo.<\/p>\n

En Reino Unido, por ejemplo, la comunidad clim\u00e1tica asegura que los conciertos en vivo generan alrededor de 405.000 toneladas de emisiones de Gases de Efecto Invernadero<\/strong> en el pa\u00eds. Aunque se estima que la cifra podr\u00eda ser mucho mayor.<\/p>\n

En la actualidad, la mayor\u00eda de grupos musicales no suelen calcular y comunicar cu\u00e1l es la huella de carbono de sus conciertos. Pero en 2013 el grupo espa\u00f1ol Ni\u00f1os Mutantes <\/strong>realiz\u00f3 un estudio con la consultora Sostenibilidad a Medida<\/strong> para conocer las emisiones generadas durante la gira de ese a\u00f1o.<\/p>\n

El estudio estim\u00f3 que cada concierto emiti\u00f3 alrededor de 160,20 toneladas de CO2 equivalente. \u00a0En ese c\u00f3mputo se tuvieron en cuenta las necesidades t\u00e9cnicas para realizar el directo y el p\u00fablico presencial.<\/strong><\/p>\n

Es importante recordar que\u00a0una tonelada de C02 equivalente\u00a0es una medida universal que hace referencia a la suma de los distintos\u00a0gases de efecto invernadero\u00a0emitidos por su masa y por su potencial de calentamiento global. Con todo ello, se calcula la\u00a0huella de carbono<\/a>\u00a0y la\u00a0contaminaci\u00f3n\u00a0en los conciertos y otro tipo de eventos.<\/p>\n

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El caso de Coldplay: una apuesta por los conciertos ZEO<\/em><\/strong><\/h2>\n

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Recientemente el grupo de m\u00fasica Coldplay puso a la venta las entradas de cuatro nuevos conciertos en el Estadio Ol\u00edmpico de Barcelona para los d\u00edas 24, 25, 27 y 28 de mayo de 2023. Horas despu\u00e9s, la banda anunciaba el \u201csold out\u201d en todos ellos.<\/strong><\/p>\n

Esto significa que la capital condal acoger\u00e1 el a\u00f1o que viene a m\u00e1s de 200.000 asistentes provenientes de diferentes partes de todo el mundo. Se trata de la mayor convocatoria jam\u00e1s vista en el pa\u00eds. Ni siquiera superada por la gira Urban Jungle<\/strong> de los Rolling Stones de 1990, que llen\u00f3 dos estadios en el Vicente Calder\u00f3n de Madrid.<\/p>\n

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En este sentido, se esperan grandes movilizaciones de fans, un incremento en el consumo de todo tipo de bienes y servicios, un aumento del gasto energ\u00e9tico y una mayor movilidad interurbana durante esas fechas.<\/strong> Lo que finalmente se traducir\u00e1 en un incremento de las emisiones GEI que provocan el cambio clim\u00e1tico.<\/p>\n

Consciente de la envergadura y del poder de convocatoria del grupo, el vocalista y l\u00edder de Coldplay, Chris Martin<\/strong>, se anticipaba anunciando un Plan<\/strong> para hacer las giras de Coldplay m\u00e1s sostenibles. El documento recog\u00eda 30 iniciativas y medidas eco-friendly.<\/p>\n

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Generar electricidad a partir de los saltos del p\u00fablico<\/em><\/strong><\/h2>\n

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Algunas de las medidas presentadas para reducir la huella de carbono est\u00e1n basadas en la innovaci\u00f3n y a\u00fan est\u00e1n en fase de pruebas, como, por ejemplo, la idea de aprovechar los saltos del p\u00fablico sobre una pista de baile dise\u00f1ada para generar energ\u00eda<\/strong>. Con la energ\u00eda recogida a trav\u00e9s de este movimiento, se podr\u00eda iluminar la sala o instalaci\u00f3n en la que tuviese lugar el concierto.<\/p>\n

Sin embargo, para los pr\u00f3ximos conciertos, el grupo Coldplay pretende abastecerse a partir de la electricidad de bater\u00edas alimentadas por ventiladores e\u00f3licos, energ\u00eda solar, aceite reciclado de restaurantes locales<\/strong> o energ\u00eda de la red de fuentes de energ\u00eda 100% renovables.<\/p>\n

Esto le permitir\u00eda cumplir con su compromiso de reducir un 50% el consumo de CO2 de sus giras.<\/strong> Adem\u00e1s, el grupo har\u00e1 una apuesta por la protecci\u00f3n de la biodiversidad, la econom\u00eda circular y la restauraci\u00f3n del medio ambiente.<\/p>\n

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Paralelamente, una de las iniciativas m\u00e1s destacadas de este Plan ha sido la de plantar un \u00e1rbol por cada entrada de concierto vendida. Una medida de compensaci\u00f3n que podr\u00eda ser altamente beneficiosa<\/strong> para la lucha contra el cambio clim\u00e1tico.<\/p>\n

Seg\u00fan la comunidad clim\u00e1tica, la reforestaci\u00f3n de los bosques podr\u00eda ser una de las soluciones m\u00e1s efectivas a largo plazo para reducir los niveles de CO2 de la atmosfera.<\/p>\n

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Es m\u00e1s ZEO movilizar a un grupo en jet privado que movilizar a millones de personas a un estadio<\/em><\/strong><\/h2>\n

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Pese a los esfuerzos por parte del grupo para reducir su impacto en el medio ambiente, el grupo ha recibido m\u00faltiples cr\u00edticas por parte de los grupos ecologistas. <\/strong>Y es que como la mayor\u00eda de grupos de \u00e9xito, Coldplay utiliza un avi\u00f3n privado para asistir a gran parte de los conciertos de su gira internacional.<\/p>\n

Sin embargo, el verdadero problema sin soluci\u00f3n es descubrir de qu\u00e9 forma se podr\u00edan trasladar decenas de miles de personas del p\u00fablico a un mismo sitio, sin consumir energ\u00eda o generar emisiones GEI. Porque tal y como se recoge en el art\u00edculo de La Vanguardia<\/strong><\/a>, la huella de carbono generada por el avi\u00f3n privado de Coldplay no se puede comparar con las emisiones generadas por la movilidad de cientos de personas llegando a un concierto.<\/p>\n

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Parece ser que la conciencia clim\u00e1tica tambi\u00e9n est\u00e1 penetrando en el mundo de la m\u00fasica y el espect\u00e1culo. La iniciativa de Coldplay es un primer paso y un ejemplo a seguir para que otros grupos apuesten por reducir su huella de carbono.<\/p>\n

La implicaci\u00f3n de estos macro-influencers llevar\u00e1 a todo tipo de colectivos, organizaciones y entidades a darse cuenta de la importancia de ser ZEO<\/strong>. El mundo de la m\u00fasica se lo toma en serio y eso es una gran noticia para la lucha contra el cambio clim\u00e1tico.<\/p>\n

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El nuevo Plan de Sostenibilidad de Coldplay sienta un nuevo precedente para el sector de la m\u00fasica. 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