{"id":3281,"date":"2018-03-02T12:42:59","date_gmt":"2018-03-02T11:42:59","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=3281\/"},"modified":"2019-01-24T13:10:36","modified_gmt":"2019-01-24T12:10:36","slug":"produccio-de-les-medalles-de-la-marato-bcn-2019-zero-emissions","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/produccio-de-les-medalles-de-la-marato-bcn-2019-zero-emissions\/","title":{"rendered":"Producci\u00f3n de las medallas de la Marat\u00f3n BCN 2019 \u00abCero Emisiones\u00bb"},"content":{"rendered":"

[et_pb_section bb_built=\u00bb1″ admin_label=\u00bbsection\u00bb transparent_background=\u00bboff\u00bb allow_player_pause=\u00bboff\u00bb inner_shadow=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bboff\u00bb custom_width_px=\u00bb1080px\u00bb custom_width_percent=\u00bb80%\u00bb make_equal=\u00bboff\u00bb use_custom_gutter=\u00bboff\u00bb fullwidth=\u00bboff\u00bb specialty=\u00bboff\u00bb disabled=\u00bboff\u00bb prev_background_color=\u00bb#000000″ next_background_color=\u00bb#000000″][et_pb_row admin_label=\u00bbrow\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bboff\u00bb custom_width_px=\u00bb1080px\u00bb custom_width_percent=\u00bb80%\u00bb use_custom_gutter=\u00bboff\u00bb gutter_width=\u00bb3″ allow_player_pause=\u00bboff\u00bb parallax=\u00bboff\u00bb parallax_method=\u00bbon\u00bb make_equal=\u00bboff\u00bb parallax_1=\u00bboff\u00bb parallax_method_1=\u00bbon\u00bb parallax_2=\u00bboff\u00bb parallax_method_2=\u00bbon\u00bb parallax_3=\u00bboff\u00bb parallax_method_3=\u00bbon\u00bb parallax_4=\u00bboff\u00bb parallax_method_4=\u00bbon\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb][et_pb_column type=\u00bb4_4″][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb]<\/p>\n

\nEste a\u00f1o, hemos tenido el placer de presentar en la Feria\u00a0Expo\u00a0Sports\u00a0Outdoor\u00a0en Montjuic<\/strong>, en un stand de\u00a0Powerade, el proceso de producci\u00f3n de las medallas que se entregar\u00e1n la Marat\u00f3n de Barcelona del a\u00f1o pr\u00f3ximo 2019.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2018\/03\/Expo-SportsZEO.jpg\u00bb align=\u00bbcenter\u00bb use_border_color=\u00bboff\u00bb disabled=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbleft\u00bb _builder_version=\u00bb3.17.3″]<\/p>\n

<\/p>\n

[\/et_pb_image][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb]<\/p>\n

\nEstas medallas de la Marat\u00f3n 2019 ser\u00e1n medallas\u00a0ZEO, puesto que se har\u00e1n a partir de Pl\u00e1stico PET 100% reciclado, el proceso est\u00e1 siendo el siguiente:<\/p>\n

[\/et_pb_text][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nCoca-cola\u00a0European\u00a0Partners\u00a0colabor\u00f3 con la Marat\u00f3n de Barcelona 2018 entregando una botella de\u00a0Powerade\u00a0a todos los participantes, al finalizar la carrera.<\/p>\n

[\/et_pb_blurb][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nLas botellas de pl\u00e1stico que se recogieron, ser\u00e1n recicladas para hacer las MEDALLAS DE LA MARAT\u00d3N DE BARCELONA.<\/p>\n

[\/et_pb_blurb][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nSer\u00e1n unas medallas fabricadas 100% de Pl\u00e1stico PET (botellas de\u00a0Powerade\u00a0recicladas)<\/p>\n

[\/et_pb_blurb][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nEn todo el proceso de recogida de botellas, transporte y tratamiento hasta convertirlas en Medallas, se mirar\u00e1 de generar las menos emisiones posibles de\u00a0Co2\u00a0y gases de efecto invernadero.<\/p>\n

[\/et_pb_blurb][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nA\u00fan as\u00ed, habr\u00e1 unas emisiones inevitables. Esta huella de carbono ser\u00e1 calculada y compensada para que todo el proceso acabe siendo \u00bbcero emisiones\u00bb<\/p>\n

[\/et_pb_blurb][et_pb_blurb url_new_window=\u00bboff\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbN\u00bb icon_color=\u00bb#0c71c3″ use_circle=\u00bboff\u00bb circle_color=\u00bb#ffffff\u00bb use_circle_border=\u00bboff\u00bb circle_border_color=\u00bb#ffffff\u00bb icon_placement=\u00bbleft\u00bb animation=\u00bbtop\u00bb background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_icon_font_size=\u00bboff\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb image_max_width=\u00bb100%\u00bb]<\/p>\n

\nLa compensaci\u00f3n se har\u00e1 en la zona de\u00a0Madre\u00a0de\u00a0Dios\u00a0(Per\u00fa) para protegerla de la deforestaci\u00f3n ilegal.<\/p>\n

[\/et_pb_blurb][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb]<\/p>\n

\nEste proceso de producci\u00f3n lo representamos gr\u00e1ficamente, en la Feria,\u00a0con un plaf\u00f3n y la ayuda de una vitrina donde estaba f\u00edsicamente el proceso de reciclaje que hab\u00eda pasado la botella hasta llegar a ser medalla.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2018\/03\/iconografia-medallas-ZEO.jpg\u00bb use_border_color=\u00bboff\u00bb disabled=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbleft\u00bb _builder_version=\u00bb3.17.3″]<\/p>\n

<\/p>\n

[\/et_pb_image][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb]<\/p>\n

\n
\n
\n

En el mismo stand de\u00a0Powerade\u00a0colocamos una cinta de correr, donde los visitantes de la feria pod\u00edan hacer kil\u00f3metros que despu\u00e9s ser\u00e1n sumados a la compensaci\u00f3n que haga Coca-Cola\u00a0Iberian\u00a0Partners. As\u00ed se har\u00e1 una compensaci\u00f3n todav\u00eda m\u00e1s generosa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text background_layout=\u00bblight\u00bb text_orientation=\u00bbleft\u00bb use_border_color=\u00bboff\u00bb border_style=\u00bbsolid\u00bb disabled=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb background_size=\u00bbinitial\u00bb]<\/p>\n

1km = 0.5 Kg de CO2<\/strong><\/h1>\n

 <\/p>\n

Kil\u00f3metros que corrieron los visitantes de la Feria:<\/p>\n

 <\/p>\n

84km = 42 kg de CO2<\/strong><\/h1>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/plataformazeo.com\/wp-content\/uploads\/2018\/03\/Producci\u00f3nZEO-medallas.jpg\u00bb use_border_color=\u00bboff\u00bb animation_style=\u00bbslide\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb10%\u00bb animation_direction=\u00bbleft\u00bb _builder_version=\u00bb3.17.3″]<\/p>\n

<\/p>\n

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Este a\u00f1o, hemos tenido el placer de presentar en la Feria Expo Sports Outdoor en Montjuic, el proceso de producci\u00f3n de las medallas que se entregar\u00e1n la Marat\u00f3n de Barcelona del a\u00f1o pr\u00f3ximo 2019.<\/p>\n","protected":false},"author":9,"featured_media":5241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[102,21,22,79],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accioneszeo","category-emisiones","category-eventos","category-mundozeo"],"yoast_head":"\nProducci\u00f3n de las medallas de la Marat\u00f3n BCN 2019 "Cero Emisiones"<\/title>\n<meta name=\"description\" content=\"PlataformaZEO se hace cargo de la producci\u00f3n de las medallas para la Marat\u00f3n de Barcelona 2019, fabricadas con material reciclado con una 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