{"id":8130,"date":"2020-01-09T14:54:52","date_gmt":"2020-01-09T13:54:52","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=8130"},"modified":"2020-01-09T16:38:42","modified_gmt":"2020-01-09T15:38:42","slug":"cocacola-tallereszeo-trabajadores","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/cocacola-tallereszeo-trabajadores\/","title":{"rendered":"Coca Cola European Partners organiza unos Talleres ZEO para las familias de los trabajadores"},"content":{"rendered":"

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Estas Navidades han sido especialmente importantes dada la creciente necesidad que demanda el planeta de un marco de acci\u00f3n inmediato y real para combatir el cambio clim\u00e1tico. La mejor forma para establecer este marco de acci\u00f3n tanto en los hogares, como en Gobiernos y empresas, es a trav\u00e9s de la concienciaci\u00f3n.<\/b><\/span><\/p>\n

Las fiestas navide\u00f1as pueden ser un buen momento para disfrutar en familia pero tambi\u00e9n para reflexionar y valorar las cosas que tenemos y debemos cuidar, como nuestro planeta. Las charlas, los talleres y las masterclass sobre sostenibilidad y medio ambiente son clave para poder reducir nuestra huella de carbono.<\/span><\/p>\n

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Estas fiestas, un ejemplo de actividades enfocadas a la concienciaci\u00f3n y a la reflexi\u00f3n sobre el cambio clim\u00e1tico son los talleres ZEO, celebrados en las f\u00e1bricas de Coca Cola European Partners<\/strong>. Estos talleres, dirigidos a los hijos de los trabajadores de las f\u00e1bricas de Valencia y Martorelles, propon\u00edan un conjunto de actividades para los ni\u00f1os y la familia en las que se intentaba explicar a los m\u00e1s peque\u00f1os el cambio clim\u00e1tico y la situaci\u00f3n de emergencia clim\u00e1tica que vivimos, sin perder la esencia navide\u00f1a.<\/span><\/p>\n

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Sponsoring Maracana ha dise\u00f1ado e implementado esta acci\u00f3n ZEO para Coca Cola<\/i><\/b><\/span><\/h2>\n

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El dise\u00f1o y la implementaci\u00f3n de estos talleres ha sido llevado a cabo por la empresa Sponsoring Maracana, especializada en acciones de marketing y comunicaci\u00f3n ambiental. Durante la animaci\u00f3n los ni\u00f1os pudieron disfrutar de una historia con un trasfondo ambiental contada por una cuentacuentos<\/b>, de talleres de manualidades con objetos reciclados y finalmente, de juegos interactivos con sus familiares.<\/span><\/p>\n

Estos talleres navide\u00f1os forman parte de las acciones Cero Emisiones<\/span><\/a> que promueve Maracan\u00e1. Por eso este a\u00f1o, para los talleres de manualidades, se ha ense\u00f1ado a los padres y los hijos la importancia de los \u00e1rboles y bosques como elementos generadores de oxigeno y sumideros de carbono. Por eso los talleres de manualidades eran \u00e1rboles de Navidad hechos con cartones de la propia f\u00e1brica y material reaprovechado facilitado por Sponsoring Maracana. Con esta iniciativa tambi\u00e9n ha sido posible mostrar a los ni\u00f1os la econom\u00eda circular y la posibilidad de darle una segunda vida a nuestros residuos.<\/span><\/p>\n

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La educaci\u00f3n ambiental, necesaria para combatir el cambio clim\u00e1tico\u00a0<\/i><\/b><\/span><\/h2>\n

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Y es que tal y como el educador ambiental Sera Huertas explic\u00f3 a PlataformaZEO<\/span><\/a>,\u00a0 \u201csi hablamos de salud hablamos de medio ambiente, si hablamos de econom\u00eda o trabajo tambi\u00e9n. Cuando iniciamos el proceso de educaci\u00f3n en los ni\u00f1os empezamos a generar un compromiso con su entorno\u201d. Huertas recalca que \u201cNo podemos cometer el error de compartimentar las cosas y pensar que el medio ambiente es algo ajeno a nuestra vida\u201d.<\/span><\/p>\n

\u201cEs muy importante educar sobre qu\u00e9 es el calentamiento global y qu\u00e9 problemas nos puede traer el cambio clim\u00e1tico si no actuamos inmediatamente\u201d confirma tambi\u00e9n Josep Maria Riba, Director General de Maracana. \u201cPara salvar el planeta necesitamos adoptar una conciencia ZEO desde peque\u00f1os\u201d <\/b>a\u00f1ade Riba.<\/span><\/p>\n

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El compromiso ambiental de Coca Cola<\/b><\/span><\/h2>\n

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Con esta acci\u00f3n ZEO navide\u00f1a Coca Cola vuelve a reafirmar su compromiso ambiental. Adem\u00e1s de haberse comprometido a reducir un 50% las emisiones de carbono de sus operaciones directas para 2025 durante la COP25<\/strong>, la marca hace tiempo que realiza acciones para reducir el impacto de su producci\u00f3n en el planeta.\u00a0<\/span><\/p>\n

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Coca Cola abastece el 100% de su producci\u00f3n con energ\u00edas renovables<\/i><\/b><\/span><\/h2>\n

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Quiz\u00e1 uno de los cambios m\u00e1s importantes que ha afrontado Coca Cola European Partners\u00a0 <\/span>es que, en la actualidad, el 100% de la electricidad utilizada para la fabricaci\u00f3n de sus productos proviene de energ\u00edas renovables<\/b>. Gracias a eso la compa\u00f1\u00eda ha conseguido reducir un 44,8% sus emisiones directas con respecto a 2010.\u00a0<\/span><\/p>\n

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Aunque en el \u00e1mbito de los residuos es donde m\u00e1s ha volcado sus esfuerzos la marca. Muchas de sus acciones ZEO, como estos talleres de Navidad o la conocida campa\u00f1a Mares Circulares<\/a>, est\u00e1n enfocadas a concienciar y fomentar el reciclaje y la reducci\u00f3n de basura de la naturaleza.<\/span><\/p>\n

Coca Cola conciencia con su propio ejemplo: Desde 2004 ha conseguido reducir un 42% los residuos producidos por cada litro de bebida<\/b>. La marca invierte en I+D para tener unos envases 100% sostenibles para el medio ambiente y totalmente reciclables. <\/span><\/p>\n

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