{"id":8185,"date":"2020-01-16T13:06:10","date_gmt":"2020-01-16T12:06:10","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=8185"},"modified":"2020-01-16T13:39:58","modified_gmt":"2020-01-16T12:39:58","slug":"comprar-internet-sostenible-ecologico","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/comprar-internet-sostenible-ecologico\/","title":{"rendered":"\u00bfComprar por internet es tan sostenible como piensas?"},"content":{"rendered":"

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La compra por internet se ha convertido en toda una tendencia los \u00faltimos a\u00f1os. Tanto que un 51% de espa\u00f1oles prefieren realizar sus compras por internet (sobre todo aquellos relacionados con la moda y los aparatos electr\u00f3nicos).<\/span><\/p>\n

Las grandes plataformas de comercio online como Amazon, AliExpress o Ebay<\/strong> nos prometen un sinf\u00edn de productos y la capacidad de poder encontrarlos de una forma f\u00e1cil y sencilla: Mediante palabras clave y categor\u00edas. Gracias a la globalizaci\u00f3n y a la tecnolog\u00eda ahora podemos comprar productos de la otra parte del mundo y tenerlos en nuestros hogares en menos de una semana.<\/strong><\/span><\/p>\n

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Realizar 25 pedidos individuales contamina tanto como una visita en coche a un centro comercial<\/i><\/b><\/span><\/h2>\n

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Es muy f\u00e1cil dejarse llevar por las comodidades o los precios ajustados, pero \u00bfSabemos realmente el impacto ambiental que generamos con nuestras compras por internet?<\/b> Seg\u00fan un estudio publicado por The Kernel<\/span><\/a> realizar 25 pedidos individuales contamina tanto o m\u00e1s que una visita en coche privado a un centro comercial.\u00a0<\/span><\/p>\n

Seg\u00fan explic\u00f3 <\/span>Pere Navarro, delegado del sal\u00f3n eDelivery Barcelona Expo & Congress de comercio online <\/span>a El economista<\/span><\/a> \u201c<\/span>\u00abHace cinco a\u00f1os se repart\u00edan 125.000 paquetes al d\u00eda y hoy la cifra supera los 1,25 millones de env\u00edos<\/strong>, y esto est\u00e1 en progresi\u00f3n geom\u00e9trica\u201d. El experto asegura \u201cque tenemos que innovar mucho, aprender mucho y adaptarnos a las preocupaciones que han aparecido entre los ciudadanos, como la sostenibilidad, el medio ambiente y la movilidad\u00bb.<\/span><\/p>\n

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Y es que en un momento tan crucial para la supervivencia del planeta como el que vivimos ahora, es importante replantear la \u00e9tica de las nuevas formas de consumo y tendencias. Para conseguir cumplir el Acuerdo de Par\u00eds 2015<\/strong> de mantener por debajo de los 2\u00baC el incremento de la temperatura planetaria, debemos reducir emisiones a nivel global.<\/span><\/p>\n

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La gran necesidad de reducir emisiones<\/i><\/b><\/span><\/h2>\n

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Si bien tras la COP25<\/span><\/a> muchos gobiernos y pa\u00edses se est\u00e1n poniendo manos a la obra con nuevos planes de Energ\u00eda y Clima nacionales y trabajando en medidas para conseguir la descarbonizaci\u00f3n de la econom\u00eda, nosotros como ciudadanos de a pie no debemos quedarnos atr\u00e1s. Con peque\u00f1as acciones ZEO \u2013objetivo cero emisiones-, reducimos nuestra huella de carbono y contribuimos a frenar el cambio clim\u00e1tico.\u00a0<\/b><\/span><\/p>\n

Por eso, a la hora de comprar por internet es importante tener en cuenta los factores o aspectos vinculados a los ecommerce<\/strong><\/em> que podr\u00edan elevar tu huella de carbono diaria.<\/span><\/p>\n

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 <\/p>\n

1. El transporte<\/b><\/span><\/h2>\n

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Si hay un sector que requiere especial acci\u00f3n y atenci\u00f3n, dada la situaci\u00f3n de emergencia clim\u00e1tica que vivimos, es el sector del transporte. Seg\u00fan la Uni\u00f3n Europea, el transporte es responsable de un 30% de las emisiones GEI <\/span><\/a>que provocan el cambio clim\u00e1tico, el 75% de estas provienen del transporte por carretera.<\/b><\/span><\/p>\n

Para cumplir con el compromiso de reducci\u00f3n de emisiones neutras para 2050 que han adoptado la mayor\u00eda de pa\u00edses, una de las l\u00edneas de acci\u00f3n es la electrificaci\u00f3n del transporte.<\/b> Los autom\u00f3viles adem\u00e1s de ser los principales emisores del NOx, perjudicial para la salud, son emisores de CO2.<\/span><\/p>\n

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La huella de carbono que genera el transporte al portar un producto que procede de un pa\u00eds como la China a Espa\u00f1a<\/b>, es muy superior a la que podemos generar comprando en cualquier tienda o comercio de proximidad. Adem\u00e1s, dada la elevada competencia entre eCommerces por realizar las entregas a la mayor brevedad posible, muchas veces se prima la rapidez por encima de la responsabilidad ambiental.<\/b><\/span><\/p>\n

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Algunos ecommerces llevan sus veh\u00edculos a media carga para cumplir con las fechas de entrega<\/i><\/b><\/span><\/h2>\n

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Algunas tiendas de comercio electr\u00f3nico utilizan aviones en vez de veh\u00edculos terrestres o llenan sus furgonetas o camiones a media carga para cumplir con la fecha de entrega. Esto supone una huella de carbono a\u00fan mayor para que nos traigan a nuestra casa el producto que hemos comprado digitalmente.\u00a0<\/b><\/span><\/p>\n

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Frente a esta problem\u00e1tica, algunas empresas han incorporado algunos veh\u00edculos y furgonetas el\u00e9ctricas a su flota de reparto para as\u00ed reducir su huella de carbono. De hecho Amazon ya ha puesto en marcha su plan para introducir en el negocio 100.000 furgonetas el\u00e9ctricas que empezar\u00e1n a operar en 2010. Otras, como Google, investigan sistemas de reparto con drones.<\/b><\/span><\/p>\n

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<\/b>2. Los residuos<\/b><\/span>
<\/span><\/h2>\n

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Cada a\u00f1o generamos miles de residuos pl\u00e1sticos que acaban abandonados en mares, destruyendo la fauna y flora marina o en vertederos, emitiendo CO2 al degradarse. Por no hablar de la huella de carbono que genera cada uno de los pl\u00e1sticos que consumimos al ser producido. Para fabricar 1 tonelada de pl\u00e1stico desde cero se emiten 3,500 kg de CO2.<\/b><\/span><\/p>\n

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Seg\u00fan la Secretar\u00eda de Medio Ambiente y Recursos Naturales cada habitante genera 1.2 kilos de basura al d\u00eda, eso son 438 kilos al a\u00f1o<\/span><\/h3>\n

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En el caso de la compra online el problema de la basura o los residuos es uno de los m\u00e1s criticados. En muchas ocasiones los consumidores m\u00e1s ZEO se han quejado de recibir productos como cargadores m\u00f3viles o bisuter\u00eda que pesa apenas unos gramos, protegida por varios pl\u00e1sticos y embalajes.<\/strong><\/span><\/p>\n

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En el caso de comprar en tiendas f\u00edsicas es posible tomar una actitud m\u00e1s #zerowaste<\/b> al respecto. En el caso de la ropa, por ejemplo, es posible renunciar de la bolsa y guardarla en una bolsa de tela. En el caso de productos envueltos en cajas, si compramos en una tienda f\u00edsica aunque seguimos generando el residuo del packaging, reducimos los residuos generados por las capas de cart\u00f3n, papel de burbujas y pl\u00e1stico que lo envuelven.\u00a0<\/span><\/p>\n

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 <\/p>\n

3. Compensaci\u00f3n de emisiones<\/b><\/span><\/h2>\n

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Algunos ecommerce intentan ser cada vez m\u00e1s ZEO, aunque para conseguirlo deban superar algunas barreras log\u00edsticas o de sus sistemas de producci\u00f3n. Electrificar toda una flota de transporte de reparto puede ser para muchas empresas un gasto imposible de asumir.<\/span><\/p>\n

A\u00fan as\u00ed para compensar las emisiones del transporte, las instalaciones e incluso el derivado de los residuos pl\u00e1sticos generados muchas marcas apuestan ya por la compensaci\u00f3n de emisiones. Que un comercio disponga o no de esta pol\u00edtica de compensaci\u00f3n puede influir a reducir nuestra huella de carbono cuando compramos.<\/strong><\/span><\/p>\n

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Este sistema permite a las empresas destinar una cantidad econ\u00f3mica equivalente a los kilos o toneladas de CO2 emitidas, a proyectos de reforestaci\u00f3n o reducci\u00f3n de emisiones en otros \u00e1mbitos. Algunas empresas incluyen la compensaci\u00f3n dentro del precio final de compra, dejando que el consumidor sea el que decida si quiere compensar las emisiones que ha generado traer ese paquete a su casa.<\/span><\/p>\n

Muchos sectores ecologistas han catalogado este sistema como un \u201cencubridor\u201d para que las compa\u00f1\u00edas, siempre que paguen, puedan seguir emitiendo CO2<\/strong>, y por lo tanto contribuyendo al cambio clim\u00e1tico.\u00a0<\/span><\/p>\n

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 <\/p>\n

4. Las devoluciones<\/b><\/span><\/h2>\n

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Uno de los problemas que genera el comercio online es el \u201ccomprar por comprar<\/strong>\u201d. Muchas tiendas online, sobretodo del sector de la moda, permiten realizar devoluciones infinitas a coste cero como una pol\u00edtica o beneficio por comprar con ellas. Esto fomenta las compras por impulso y un nuevo nivel de consumismo.<\/span><\/p>\n

La tasa de devoluciones en ecommerce es m\u00e1s elevada que las devoluciones en tienda f\u00edsica. En el sector de las tiendas de moda online la tasa de devoluci\u00f3n asciende al 30%.<\/strong> A parte del gran impacto econ\u00f3mico que supone realizar de nuevo toda la cadena log\u00edstica a estos ecommerce, es importante tener en cuenta tambi\u00e9n el impacto ambiental.<\/span><\/p>\n

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El proceso de entrega se puede realizar hasta tres veces, generando una nueva huella de carbono cada vez, no solo por volver a entregar el producto, si no tambi\u00e9n al recogerlo. Las comunidades ambientalistas ya han reclamado a las empresas de reparto online m\u00e1s dureza a la hora de establecer las pol\u00edticas de devoluci\u00f3n. Y es que en ocasiones el consumidor ha generado una huella de carbono perjudicial para el planeta, solo para probar si una prenda de ropa de queda bien o el jarr\u00f3n hace juego con su sof\u00e1.\u00a0<\/strong><\/span><\/p>\n

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ZEO Consejo<\/strong><\/h3>\n

Lo m\u00e1s ZEO es \u201csi no est\u00e1s seguro de que te gusta o quieres un producto no lo compres. Tambi\u00e9n puedes reutilizar o comprar el producto de segunda mano. Tambi\u00e9n en otros comercios online como Wallapop o Vinted, que te permiten geolocalizar a los usuarios m\u00e1s cercanos y as\u00ed ahorrar una huella de carbono mayor.<\/span><\/p>\n

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Las ventajas del comercio por internet<\/b><\/span><\/h2>\n

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La necesidad de un cambio en el sistema log\u00edstico y en el transporte en los ecommerces es inminente. A\u00fan deben trabajar mucho para reducir su huella de carbono y ser ZEO.\u00a0<\/span><\/p>\n

A\u00fan as\u00ed, el sistema de compra por internet tiene un punto muy positivo. Al no contar con punto de venta f\u00edsico eliminamos la demanda el\u00e9ctrica que supone mantener abierta una tienda.<\/strong> Como sucede en la mayor\u00eda de comercios, el suministro energ\u00e9tico de calefacci\u00f3n, aire acondicionado o luz, no proviene de energ\u00edas renovables. <\/span>Aunque algunas multinacionales ya se proveen de energ\u00eda limpia para sus centrales, no es lo mismo hacerlo en las centenares de tiendas que tienen repartidas por el mundo.\u00a0<\/strong><\/span><\/p>\n

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La huella ambiental olvidada: El papel de moneda genera 300 millones de toneladas de papel<\/i><\/b><\/span><\/h2>\n

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El ecommerce relega el dinero f\u00edsico a un segundo plano. Las f\u00e1bricas de monedas producen cada a\u00f1o 300 millones de toneladas de papel.<\/strong> En un momento de la historia donde los \u00e1rboles se han convertido en uno de los principales aliados de la lucha frente al cambio clim\u00e1tico dada su capacidad de sumideros de CO2, se trata de una producci\u00f3n m\u00e1s que cuestionable. La econom\u00eda sumergida puede ser una soluci\u00f3n ecol\u00f3gica y mucho m\u00e1s centralizada para un futuro ZEO.<\/span><\/p>\n

Adem\u00e1s algunas tiendas online establecen puntos de recogida en vez de env\u00edos al domicilio. Los llamados punto packs, que ya se extienden por la mayor\u00eda de ciudades permiten reducir la huella de carbono del transporte. El repartidor puede dejar todos los productos que debe repartir en una ciudad como Barcelona, en veinte puntos habilitados. Los usuarios pueden decidir qu\u00e9 punto est\u00e1 m\u00e1s pr\u00f3ximo a su vivienda y reducir tambi\u00e9n las emisiones derivadas de su desplazamiento. <\/b><\/span>Otras marcas apuestan por pasar del pl\u00e1stico al packaging de cart\u00f3n, m\u00e1s ZEO o incluso han eliminado las facturas en papel de su sistema de comercializaci\u00f3n: Con la factura digital es suficiente.<\/span><\/p>\n

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Tras exponer los pros y los contras, respondemos a la pregunta de este art\u00edculo con un contundente: Depende.<\/strong> Si la compra por internet se utiliza de una forma responsable<\/strong> puede suponer una menor huella de carbono que la compra en grandes superf\u00edcies sobre todo de fast fashion – la moda que est\u00e1 m\u00e1s a nuestro alcance debido a su presencia global en todos los pa\u00edses y ciudades-. <\/span><\/p>\n

Aunque si no tenemos en cuenta detalles como la compensaci\u00f3n, el packaging<\/strong> y en general, las pol\u00edticas ambientales de la tienda online donde compramos podr\u00eda ser m\u00e1s ZEO apostar por el comercio de proximidad o visitar la secci\u00f3n eco-sostenible de algunas marcas que se esfuerzan por ser cada vez un poco m\u00e1s sostenibles.<\/span><\/p>\n

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Comprar por internet se ha convertido en la preferencia de consumo para el 50% de espa\u00f1oles. Pero, \u00bfQu\u00e9 hay de la huella de carbono de esta nueva tendencia?<\/p>\n","protected":false},"author":9,"featured_media":8188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[80,77,84,16],"tags":[],"class_list":["post-8185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia-es","category-reciclaje","category-residuos","category-transporte"],"yoast_head":"\n\u00bfComprar por internet es tan sostenible como piensas?<\/title>\n<meta name=\"description\" content=\"Comprar por internet se ha convertido en la preferencia de consumo para el 50% de espa\u00f1oles. 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