{"id":9313,"date":"2020-04-22T10:25:35","date_gmt":"2020-04-22T09:25:35","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=9313"},"modified":"2020-04-22T10:26:23","modified_gmt":"2020-04-22T09:26:23","slug":"maracana-dia-mundial-tierra","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/maracana-dia-mundial-tierra\/","title":{"rendered":"La empresa Maracan\u00e1 llama a la acci\u00f3n clim\u00e1tica con un emotivo v\u00eddeo en el \u201cD\u00eda Mundial de la Tierra\u201d"},"content":{"rendered":"

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Este 2020, en el D\u00eda Mundial de la Tierra,<\/strong> tenemos que reivindicar la protecci\u00f3n del planeta m\u00e1s que nunca. La comunidad cient\u00edfica lleva a\u00f1os alertando de que \u00e9ste es un a\u00f1o decisivo para empezar la transici\u00f3n a un modelo socio econ\u00f3mico que evitar\u00e1 la futura extinci\u00f3n de la vida humana en la Tierra.<\/p>\n

Tras m\u00faltiples encuentros internacionales<\/a> y movimientos<\/a> a favor de frenar el cambio clim\u00e1tico, la sociedad est\u00e1 preparada para el cambio. Mantener por debajo de 1,5\u00baC el incremento de la temperatura planetaria con respecto a los niveles preindustriales<\/strong>, es fundamental para impedir que la Tierra llegue a una situaci\u00f3n de no retorno.<\/p>\n

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Las consecuencias del cambio clim\u00e1tico ponen en peligro los ecosistemas, la biodiversidad y la propia vida humana en la Tierra<\/em><\/strong><\/h2>\n

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Y es que, en los \u00faltimos a\u00f1os, el cambio clim\u00e1tico provocado por el hombre ya ha producido estragos en los ecosistemas y la biodiversidad. La subida de las temperaturas trae consigo el deshielo de los polos, un incremento de los per\u00edodos de sequ\u00eda y los episodios clim\u00e1ticos extremos,<\/strong> y p\u00e9rdidas insalvables en especies necesarias para mantener el statu quo del planeta, como las abejas o el coral marino.<\/strong><\/p>\n

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Es momento de abandonar los combustibles f\u00f3siles, apostar por una energ\u00eda 100% sostenible y adoptar una conciencia ZEO (cero emisiones) para toda la ciudadan\u00eda. Algo que podemos lograr a t\u00edtulo personal con acciones para reducir nuestra huella de carbono <\/strong>y con la necesaria voluntad pol\u00edtica, pero no sin la implicaci\u00f3n de las empresas. <\/strong><\/p>\n

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El v\u00eddeo \u201cPodemos salvar a la Tierra\u201d llama a la acci\u00f3n clim\u00e1tica<\/em><\/strong><\/h2>\n

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En este sentido, la empresa Maracan\u00e1<\/a>, impulsora de PlataformaZEO, ha demostrado en este d\u00eda tan se\u00f1alado su compromiso para hacer frente al cambio clim\u00e1tico.<\/strong> La agencia de marketing y comunicaci\u00f3n de proximidad hace a\u00f1os que apuesta por la sostenibilidad<\/a> en todos sus servicios y procesos internos, y desde 2017 impulsa la Plataforma ZEO<\/strong> para ayudar a reducir las emisiones de CO2 y hacer frente a la emergencia clim\u00e1tica.<\/p>\n

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Por eso hoy comparte un evocador v\u00eddeo que comienza con un contundente mensaje: La Tierra nos est\u00e1 hablando. En \u00e9l se hace una llamada a la acci\u00f3n para combatir la situaci\u00f3n de emergencia clim\u00e1tica y descarbonizar la econom\u00eda.<\/strong> Con un tono optimista, el v\u00eddeo nos recuerda que \u201cpodemos salvar la Tierra, podemos hacer frente al cambio clim\u00e1tico\u201d. Tambi\u00e9n hace referencia a la existente oportunidad de reedificar una sociedad y econom\u00eda basada en la conciencia ZEO (cero emisiones) tras la crisis del COVID-19.<\/p>\n

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Reconstruir una nueva era basada en la sostenibilidad y el respeto a la Tierra es posible y est\u00e1 a nuestro alcance. \u201cDespu\u00e9s de esta crisis, podemos afrontar una\u00a0reconstrucci\u00f3n socioecon\u00f3mica\u00a0del planeta basada en actividades e inversiones econ\u00f3micas\u00a0en l\u00ednea <\/strong>con los objetivos del Acuerdo Par\u00eds 2015\u201d asegura Tatiana Nu\u00f1o, responsable de Cambio Clim\u00e1tico de Greenpeace.<\/p>\n

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El reto de construir una sociedad cero emisiones tras el COVID-19<\/a><\/h3>\n

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\u00bfQu\u00e9 puedo hacer yo para salvar la <\/strong>Tierra<\/strong>?<\/strong><\/h2>\n

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\u201cSalvar la Tierra\u201d puede parecer una acci\u00f3n imposible o lejos de nuestro alcance. A\u00fan as\u00ed, existen algunas medidas y cambios que podemos tomar en nuestra vida que pueden contribuir a lograrlo.<\/p>\n

Para salvar la Tierra debemos actuar para hacer frente al cambio clim\u00e1tico, y esto significa reducir dr\u00e1sticamente las emisiones de GEI liberadas a la atmosfera<\/strong>. Nuestro sistema de alimentaci\u00f3n, c\u00f3mo nos movemos, el tipo de suministro energ\u00e9tico que utilizamos para el hogar\u2026 Todos estos detalles y decisiones configuran nuestra huella de carbono<\/strong>, y est\u00e1 en nuestras manos escoger las m\u00e1s sostenibles para poder reducirla.<\/p>\n

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Ya sea durante estos d\u00edas de confinamiento<\/a>, o bien cuando volvamos a la \u201cnormalidad\u201d, tenemos la oportunidad de reducir emisiones a trav\u00e9s del consumo<\/a>, la alimentaci\u00f3n o la energ\u00eda en el hogar<\/a>.<\/p>\n

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