{"id":9701,"date":"2020-06-05T08:43:58","date_gmt":"2020-06-05T07:43:58","guid":{"rendered":"https:\/\/plataformazeo.com\/?p=9701"},"modified":"2020-06-05T08:55:26","modified_gmt":"2020-06-05T07:55:26","slug":"dia-mundial-medio-ambiente-salida-verde","status":"publish","type":"post","link":"https:\/\/plataformazeo.com\/es\/dia-mundial-medio-ambiente-salida-verde\/","title":{"rendered":"La empresa Maracan\u00e3 insta a una salida verde de la crisis con un v\u00eddeo en el D\u00eda Mundial del Medio Ambiente"},"content":{"rendered":"

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Este 2020, en\u00a0el D\u00eda Mundial del Medio Ambiente,\u00a0tras la crisis de la COVID-19, debemos reivindicar una reconstrucci\u00f3n de la econom\u00eda y una \u2018nueva normalidad\u2019 cero emisiones<\/strong>. En los \u00faltimos a\u00f1os, la comunidad cient\u00edfica ha lanzado un ultim\u00e1tum a la sociedad: debemos actuar de inmediato y con m\u00e1s contundencia para hacer frente al cambio clim\u00e1tico, o llegaremos a una situaci\u00f3n irreversible para el planeta Tierra y para los que lo habitan.<\/p>\n

Tras m\u00faltiples\u00a0encuentros internacionales<\/a>\u00a0y\u00a0movimientos<\/a>\u00a0a favor de frenar el cambio clim\u00e1tico, la sociedad est\u00e1 preparada para el cambio.\u00a0Mantener por debajo de 1,5\u00baC el incremento de la temperatura planetaria con respecto a los niveles preindustriales, es fundamental para impedir que la Tierra llegue a una situaci\u00f3n de no retorno.<\/p>\n

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Durante el confinamiento se han reducido las emisiones GEI a nivel global<\/em><\/strong><\/h2>\n

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Es el momento de abandonar los combustibles f\u00f3siles, apostar por una energ\u00eda 100% renovable y adoptar una conciencia ZEO (cero emisiones) para toda la sociedad. Si algo nos ha ense\u00f1ado este periodo de confinamiento y emergencia sanitaria es que podemos reducir las emisiones de CO2 con medidas tan simples como el teletrabajo o limitar la movilidad con veh\u00edculos con motor de combusti\u00f3n.<\/p>\n

Es por eso que hoy la empresa\u00a0Maracan\u00e1<\/a>, impulsora de la PlataformaZEO, comparte un v\u00eddeo instando a una salida verde de la crisis sanitaria, econ\u00f3mica y social, sobre todo gracias al apoyo del sector empresarial.<\/strong> En este v\u00eddeo, Josep Maria Riba, presidente de Sponsoring Maracan\u00e3 y fundador de esta Plataforma ZEO, reflexiona sobre c\u00f3mo esta pandemia podr\u00eda acelerar un cambio hacia un modelo econ\u00f3mico m\u00e1s sostenible.<\/p>\n

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Desde sus inicios, Sponsoring Maracan\u00e3 ha trabajado para reducir su impacto en el medio ambiente y hacer frente el cambio clim\u00e1tico. En 2002, su a\u00f1o de fundaci\u00f3n, instal\u00f3 sus oficinas centrales en un edificio bioclim\u00e1tico \u201cque proporciona m\u00e1s salud a sus trabajadores y consume menos energ\u00eda\u201d afirma en el v\u00eddeo del D\u00eda Mundial del Medio Ambiente.<\/p>\n

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En 2012 Maracana empez\u00f3 a calcular la huella de carbono de su actividad y a compensarla en zonas de alto riesgo de desforestaci\u00f3n ilegal<\/strong>, en concreto, en la Sierra Madre de Dios de Per\u00fa (Amazonia). En 2016 adquiri\u00f3 su primer veh\u00edculo el\u00e9ctrico, una furgoneta cero emisiones que cubre su log\u00edstica de proximidad, y este a\u00f1o, ha empezado a generar parte de su suministro el\u00e9ctrico, a trav\u00e9s de placas solares fotovoltaicas instaladas en la cubierta del edificio.<\/p>\n

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Sponsoring Maracan\u00e3 impulsa la Plataforma desde 2019<\/em><\/strong><\/h2>\n

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Esta agencia de marketing y comunicaci\u00f3n de proximidad hace a\u00f1os que apuesta\u00a0por la sostenibilidad<\/a>\u00a0en todos sus servicios, procesos internos y RSC. Desde 2017 impulsa esta Plataforma ZEO\u00a0para ayudar a reducir las emisiones de CO2 y hacer frente a la emergencia clim\u00e1tica.<\/p>\n

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Sponsoring Maracan\u00e3 tiene como objetivo ser la primera empresa ZEO de su sector<\/em><\/strong><\/h2>\n

\u00a0<\/p>\n

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Pese a haber llevado a cabo todas estas acciones para reducir su huella de carbono, para Josep M\u00aa Riba no es suficiente: \u201cqueremos ir m\u00e1s all\u00e1\u201d. Es por eso que estos d\u00edas han trabajado para transmitir a todos sus clientes y proveedores la necesidad de una salida verde del confinamiento.<\/p>\n

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En este sentido, la empresa Maracan\u00e3 se compromete en el v\u00eddeo a reducir a\u00fan m\u00e1s su huella de carbono para poder ser la primera empresa ZEO (cero emisiones) del sector, y convertirse en un ejemplo a seguir por las dem\u00e1s compa\u00f1\u00edas.<\/p>\n

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